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Showing posts with label SEP- OCT 2015. Show all posts
Showing posts with label SEP- OCT 2015. Show all posts
Tuesday, December 1, 2015
Friday, November 6, 2015
PROF.-K.-SIVA-RAMA-KRISHNA-RECEIVES-NIPM-FELLOWSHIP-AWARD-2015

PROF.-K.-SIVA-RAMA-KRISHNA-RECEIVES-NIPM-FELLOWSHIP-AWARD-2015

In yet another piece of good news this month, we are proud to report that the prestigious National Institute of Personnel Management Award – 2015 was conferred upon our beloved Dean and Principal, Prof.K.Siva Rama Krishna,  at the 34th Annual National Conference held at Coimbatore on 8th October, 2015. This award is a unique distinction bestowed upon HR professionals who have rendered exemplary service in the field of Human Resource Management. A brilliant academician, popular teacher and dynamic administrator, Prof. Siva Rama Krishna is known for his excellent HR building and management skills at the regional and national levels. He has been President of NIPM for two chapters and occupies important positions at various distinguished fora. We heartily congratulate you Sir and wish you many more such laurels in the future! 

Thursday, November 5, 2015
National-Unity-Day-Sardar-Vallabhbhai-Patel’s-Birth-Anniversary-Celebrations

National-Unity-Day-Sardar-Vallabhbhai-Patel’s-Birth-Anniversary-Celebrations

GITAM Institute of Management proudly celebrated National Unity Day or Rashtriya Ekta Diwas on 31st October, 2015, the 140th birth anniversary of Sardar Vallabhbhai Patel. A number of events were organized at GITAM Institute of Management on this occasion. The Chief Guest for the day was Sri Y. Vijaya Ram Narayan, Project Manager, HSBC and Secretary, Seva Bharathi, RSS.
The Dean and Principal of GITAM Institute of Management, Prof. K. Siva Rama Krishna, addressed the gathering and enlightened the students about the greatness of Sardar Patel with interesting episodes from his life. He spoke of how the man was exceptionally courageous, even as a schoolboy, never hesitating to correct his teacher or headmaster when they were wrong.
Prof. D. Harinarayana, Pro-Vice Chancellor, GITAM University, spoke of the determination and will-power of Sardar Patel and drew interesting comparisons between Pandit Nehru and Sardar Patel, the two great leaders who despite differences of opinion worked together as friends to build a great nation.
The Chief Guest Sri Y. Vijaya Ram Narayan, an alumnus of GIM, elaborated on how Sardar Patel had merged over five hundred princely states into the Indian Union using great courage and wisdom. He wanted students to relate and employ the great social consciousness and patriotism of Sardar Patel in their lives and give back to society by serving the downtrodden.

Certificates and prizes were given away to students who were the winners of the elocution, essay writing, sketching, collage, basketball, relay race and other competitions held as part of the National Unity Day celebrations. This was followed by the Unity Pledge which was administered to all the faculty and students by Dr. K. Manjusree Naidu, Chairperson, Student Affairs, GIM. She also proposed the vote of thanks. The students and faculty of GIM, led by the Pro Vice-Chancellor and the Principal then stood in formation representing the map of India with all the constituent states. 

Orientation-Training-Program-on-Soft-Skills-for-Employees-of-Naval-Dockyard-Visakhapatnam

Orientation-Training-Program-on-Soft-Skills-for-Employees-of-Naval-Dockyard-Visakhapatnam

An organisation is a place where humans work effectively and efficiently to achieve organisational goals. Since Soft Skills are essential to the success of any organisation, the faculty of GITAM Institute of Management organised a four day workshop on Soft Skills for the new recruits of Naval Dockyard, Visakhapatnam. The program held from 28th to 31st October, 2015 for nearly 200 employees, invited a very good response. It was co-ordinated by Dr. YVSSS Vara Prasad, Associate Professor, Department of Human Resource Management.    
                    

Prof. S. Apparao delivered a presentation on PROFESSIONALISM AND DISCIPLINE drawing on his rich experience of over three decades in top administrative and HR positions in public sector industries. EFFECTIVE COMMUNICATION, LISTENING AND BODY LANGUAGE plays a crucial role for the employee to do his/her work effectively. This concept was handled by Dr. K.V. Sandhya Vani by giving live working experiences as examples. KNOW YOUR PERSONALITY (PSYCHOMETRIC TEST) module was ably handled by Dr. B. Nalini, enabling the employees to know their own aptitudes, strengths and weaknesses.  Prof. BSP Nararyana spoke comprehensively on the very important concepts of WORK LIFE BALANCE, DEPENDABILILTY AND MANAGING CONFLICT AT WORK PLACE, so as to help employees to cope better with work place pressures. Dr.T.V.V.Phani Kumar gave valuable suggestions on how to attain economic security in personal life through his session on MANAGING PERSONAL FINANCE. Dr. N. Jhansi Rani, dealt with theory and practice of yoga and use of simple yoga and meditations techniques to reduce work related stress in the session on STRESS MANAGEMENT AND YOGA.  Fun and learning activities in teams were also conducted for the employees with the aim of training them in TEAM BUILDING AND TEAM WORK. This interesting session which saw lot of enthusiastic participation and healthy competition among teams was conducted by Dr. Shaikh Shamshuddin and Dr. YVSSS Varaprasad. 
Vigilance-Awareness-Week-2015

Vigilance-Awareness-Week-2015

Elocution Competition on The Role of Youth in Fighting Corruption
On the occasion of Vigilance Awareness Week-2015, an elocution competition for students was organised by GITAM Institute of Management on 27th October,2015, in association with The New Indian Assurance Company Ltd. The welcome address was given by Prof.P.Sheela, Vice Principal of GIM. She highlighted the rich youth resource of India and their responsibility to steer the world. Dr.K.Manjusree Naidu, Chairperson, Student Affairs, spoke about the poor rank of India in the corruption index and measures to be taken against corruption like spreading literacy, use of technology and social media. She also gave an idea about the Central Vigilance Commission which is an apex Indian governmental body created in 1964 to address governmental corruption.

Opening remarks were delivered by Dr.SriHarsha Das, Chief Regional Manager, The New Indian Assurance Company Ltd. He stressed that corruption is a cancerous growth which happens due to our wants and obviously there are no limits to the wants of human beings. Sri Ch.V.Narendra Deve, Deputy Superintendent of Police, CBI explained how corruption starts at home. He urged students to always be honest, follow the rules and emphasized that earning anything in a right way gives one more satisfaction.

Students from all institutes of GITAM University participated with great enthusiasm in the Elocution competition on the topic “The Role of Youth in Fighting Corruption”. They defined corruption and its origin when citizens fail to believe that the nation is the common property of all its citizens and. They spoke of how lakhs of crores are lost in scams and bribes and how human needs turning to desires and desires turning to lust leads to corruption

The jury for the competition were Prof. G. Raghaviah, GIM, Sri  Ch.V.Narendra Deve and Dr.SriHarsha Das. The first prize winner was a given a cash prize of Rs 2000 and a memento, the second prize winner was given a cash prize of Rs 1500 and a memento, the third prize winner was given a cash prize of Rs 1000 and a memento. Three consolation prizes were also announced with cash prize of Rs 500 and memento.


R. Divya of MBA 2nd year bagged the first prize. A. Vishala of MBA 2nd year bagged the second prize. Ramakanth MBA 1st year bagged the third prize. D. Avinash of MBA 2nd year, Krishna Sharma,B.Tech,3rd year,EEE and Kotelo Motseko, BBA 1st year, won the consolation prizes. 
National-Conference-on-Retail-Credit-Issues,-Challenges-and-Redressal-Mechanisms.

National-Conference-on-Retail-Credit-Issues,-Challenges-and-Redressal-Mechanisms.

A National Conference on Retail Credit - Issues, Challenges and Redressal Mechanisms was organized by the Department of Finance, GITAM Institute of Management, in collaboration with Indian Bank on 31st October, 2015. Dr. M.S.V. Prasad, Head of the Department of Finance was the Convenor of the Conference.

Prof. K. Siva Rama Krishna, Dean and Principal, GITAM Institute of Management, in his Welcome Address, highlighted that retail credit poses a big challenge as there are many issues and mechanisms involved and also stressed the need to mitigate risks. Prof G. Subrahmanyam, Vice Chancellor, GITAM University in his address provided a brief overview of retail credit with reference to Indian and world economy. He highlighted the need for security in retail credit sector and called for an intensive research to know about the sector since it is now crowded with banks offering lots of financial products. In the Opening Remarks, Mr. V. Jagannadha Rao, Assistant General Manager, Indian Bank, Visakhapatnam, defined the concept of retail credit as a credit given to consumers for purchase of goods and services, with banks deriving only a thin interest margin. He stressed on the concepts of home loan, vehicle loan, mortgage, rent and cash.

The chief guest of the event was Shri C.Rajendiran, IRS, Principal Commissioner of Customs, Visakhapatnam. He highlighted that the economy needs to be kept going as nothing can be achieved or improved if we are stagnant. He mentioned that Rs. 6,46,000 crores will be taxed this year. He said that in the retail credit sector, a focus on the skills, talent and energy of young India are essential. He stressed on the need to prevent misuse of credit facilities and to attract foreign investments.
The conference saw three vibrant sessions with lots of data, opinions and ideas generated about the retail credit sector, with both bankers and customers putting forth their points of view and airing the positives and negatives of this sphere. Over thirty papers were presented and the abstracts were published.


The Valedictory Session saw the presence of the Pro-Vice Chancellor, GITAM University, Prof. D. Harinarayana who spoke of the change in the mindsets of consumers with spending and dependence on credit seen as a virtue in comparison to the old idea of saving more. The Chief Guest Sri M.Sudhakar Reddy, Chief Manager, Indian Bank spoke of massive effort made by the Indian banking system to include every social sector and the even the poorest and the most backward as beneficiaries of banking services especially loans. He emphasized that though there were instances of misuse of loan facilities, there were many models of economic growth and entrepreneurship based on the retail credit support offered by banks. He spoke of his great pleasure in associating with GITAM Institute of Management as part of the CSR activities of Indian Bank. A large number of students, research scholars, faculty members, banking and finance personnel from various institutions participated in this event.

Vigilance-Awareness-Week-2015

Vigilance-Awareness-Week-2015

Panel discussion on Preventive Vigilance as a Tool of Good Governance

On the occasion of Vigilance Awareness Week – 2015, GITAM Institute of Management in association with Vigilance Departments of Visakhapatnam Port Trust and Dredging Corporation of India organized a panel discussion on the topic “Preventive Vigilance as a Tool of Good Governance”, on the 28th of October, 2015.
The welcome address was delivered by Prof. P. Sheela, Vice-Principal, GITAM Institute of   Management, wherein she stressed on the role of youth in combating corruption.  In the opening remarks, Shri Mujib Pasha Sheikh, ITS, Chief Vigilance Officer, Visakhapatnam Port Trust, spoke of the different types of corruption and the complexity of the phenomenon in Indian society today. The moderator Mr. Leben Johnson, MBA Programme Co-ordinator, GITAM Institute of   Management , in his opening remarks defined the concept of vigilance and highlighted corruption in the banking and financial sectors.
The panelists for the panel discussion were – Cdr. Sanjeev Sharma, Indian Navy, Retd., Shri. D. Ramana Murthy, Deputy FA & CAO, Visakhapatnam Port Trust and Shri C.S.Sekhar, Advocate, District Court, Visakhapatnam. They discussed a wide range of topics right from Chanakya’s concept of good governance and his views on corruption to defining corruption free governance as PETAL – Participation, Empowerment, Transparency, Accountability and Legal Framework. After the moderator summed up the discussion, the Vote of Thanks was delivered by Dr. SVS Sudhakar, Deputy CVO, Visakhapatnam Port Trust.

The event saw good response from students and faculty of GITAM Institute of Management and employees of Visakhapatnam Port Trust and Dredging Corporation of India. 


BIRTH ANNIVERSARY OF DR APJ ABDUL KALAM

BIRTH ANNIVERSARY OF DR APJ ABDUL KALAM

At a function jointly organized by Young Indians, Confederation of Indian Industries, Vizag Chapter and GITAM Institute of Management, the birth anniversary of late President APJ Abdul Kalam was commemorated on the 15th of October, 2015.

The Welcome Address was delivered by Mr Rana Pratap Uppalapati, Chair, Young Indians (Vizag Chapter) and Business Associate, Neelima Times. An inspirational video on Dr. Kalam enthralled the young audience. In his address, Dean and Principal, Prof.K.Siva Rama Krishna brought out the various facets of Kalam as a patriot,scientist, teacher, visionary, administrator and so on. In his special address Dr. S. Vijaya Kumar, Chairman, Vijay Nirman Company (P) Ltd motivated the youth with regard to how they could live the vision Kalam had for the nation.  The highly stimulating function ended with Concluding Remarks by Mr Karan Nagpal, Chair (YUVA), Young Indians (Vizag Chapter) & Proprietor, Visakha Skyline Developers.

We are happy to include a brief video link on the life of Dr. Kalam. 
LAUNCH OF CIVIL SERVICES PREPARATORY PROGRAMME

LAUNCH OF CIVIL SERVICES PREPARATORY PROGRAMME

A career in the Civil Services gives one the opportunity to change the lives of millions for the better. Indeed, a large part of the credit for holding together the secular, socialist, demicratic structure of the nation goes to the civil servants of India. And so, on the 6th of October, 2015, Centre for Gandhian Studies, GITAM Institute of Management achieved a new milestone by addressing the felt need of the region and launching a CIVIL SERVICES PREPARATORY PROGRAMME to benefit students across all disciplines from GITAM University and outside. At the outset, Dean and Principal, Prof.K.Siva Rama Krishna spoke of the significance of the programme to create a young generation of able civil servants from the region.  Prof. G. Subrahmanyam, Hon’ble Vice-Chancellor gave an overview of how GITAM University offered innovative programmes that catered to the needs of the community at large. Prof. K. Ramakrishna Rao, Hon’ble Chancellor spoke of the future as inter-disciplinary and stressed upon the need to build a young generation of dedicated civil servants imbued with Gandhian ideals. Prof.M.Gangadhara Rao, Hon’ble Vice-President, GITAM spoke of practical suggestions to make the programme more effective.

The Chief Guest on the occasion was Mr. Amit Garg, IPS, Commissioner of Police, Visakhapatnam city. A brilliant academician and dynamic officer who has held coveted and challenging positions across the country , he is the recipient of the Indian Police Medal 2011. Mr Garg inspired and captivated the students with his passion for serving the nation. He urged the students to work hard and be passionate about their calling in order to crack the Civil Services exam. He also recalled the immense satisfaction that his job gave him, especially when he was able to help those in need. He spoke of the changing and highly interesting role of the Indian Civil Servant in the present times and the immense opportunities the service offered to change the face of the nation.

Dr.B.Nalini, Assistant Director, Centre for Gandhian Studies proposed the Vote of Thanks. The programme was conducted by Dr. Rositta Joseph, Assistant Professor in English.




TOP-RANKINGS FOR GITAM INSTITUTE OF MANAGEMENT IN OUTLOOK SURVEY

TOP-RANKINGS FOR GITAM INSTITUTE OF MANAGEMENT IN OUTLOOK SURVEY

We are glad and proud to report that GIM stood at overall 43 rank in India in the current Best B-School survey of OUTLOOK Magazine for the year 2015. As per the survey, we got the following ranks:

No: 1 in AP  No: 3 (Including Telangana)   No: 11(South India)   No: 30(All India in Private)  
Heartiest congratulations to the Management, Faculty, Students and Supporting Staff! We are grateful to the University authorities, the parents,alumni, industry friends, the community at large, the media and all our well-wishers for their unfailing support. We hope to reach greater milestones in the future with your good wishes!
IIM-A - 37TH FDP

IIM-A - 37TH FDP

FACULTY ACHIEVEMENT: INDIAN INSTITUTE OF MANAGEMENT - AHMEDABAD: 37TH FACULTY DEVELOPMENT PROGRAM

GITAM Institute of Management  takes pride in congratulating,  Dr. A. Sakuntala  and Dr S.G.Rama Rao, Assistant Professors, Department of Marketing, for successfully completing their programmes as part of the 37TH FDP organised by the presitigious Indian Institute of Management, Ahmedabad from 8th June 2015 to 26th September 2015. Every year GITAM Institute of Management  nominates and sponsors two faculty members for the summer FDP at IIM-A. It is indeed a remarkable and cherished achievement to be selected for the programme and to successfully complete the rigorous schedule. They bring back a wealth of learning and experiences which shall definitely benefit the students and the Institute at large. We are glad to share here their valuable views and experiences. Please see the detailed article, pictures and video link.



CONVOCATION-GRADUATION-DAY-AND-ALUMNI-MEET

CONVOCATION-GRADUATION-DAY-AND-ALUMNI-MEET

On the 19th of September, 2015, GITAM University observed its 6th Convocation Day. While students were awarded their degrees and diplomas across a range of disciplines, academic achievers were honoured with gold medals and prizes.  The Chief Guest was Dr. A.S. Kiran Kumar, Chairman, ISRO. The University conferred honorary doctorates on four eminent personalities - Dr. A.S. Kiran Kumar, Chairman, ISRO, world reputed cricket player VVS Laxman, Laurus Labs Pvt. Ltd. Chief Executive Officer Dr Satyanarayana Chava and noted Telugu music director and playback singer Vandemataram Srinivas 

At GITAM Institute of Management, the day was observed as Graduation Day cum Alumni Meet. Old students were glad to receive their degrees even as distinguished alumni of the Institute were invited as Chief Guests to motivate the students and cherish their fond association with the Alma Mater. These included noted lady entrepreneur Mrs. Y. Geetha and  Dr. Bala Veeramacheneni, CEO, Consolidated Education Technologies. The event was a joyful reunion as old and new students, parents and faculty interacted in a warm and informal manner and dined together.

Click here 2015 Convocation GIM Gallery

ENACTUS YOUTH FEST:  STUDENTS GIVING BACK TO SOCIETY

ENACTUS YOUTH FEST: STUDENTS GIVING BACK TO SOCIETY

One of the world’s renowned organizations working towards the betterment of the society –is ENACTUS, an acronym for Entrepreneurial Action Us. Its mission statement is: “We are a student driven organization seeking opportunities to provide our global community with the tools to enhance lives, by learning, practising and teaching the principles of free enterprise.” The ENACTUS branch at GITAM Institute of Management has a bunch of talented, energetic, creative and truly socially committed students guided by the faculty advisor Dr. K. Manjusree Naidu and the Dean and Principal Prof. K. Siva Rama Krishna. ENACTUS – GIM is into teaching remote rural communities the skills they require to enter markets and thereby selling products in exchange for money. Most important, after the destructive cyclone Hudhud, students got together to bring relief materials and to create entrepreneurial opportunities in impoverished tribal villages. In the year 2014-15 ENACTUS GIM has been actively involved in helping the villagers of Somalingapalem , a tiny hamlet in the Eastern ghats, in Visakhapatnam district of Andhra Pradesh. Students of MBA came together to provide a millet grinding machine to the rural women and taught them to grind and sell ragi flour in the nearby markets. Another project to train villagers in making and selling lac toys is underway. In the same village they also trained a group of women not only by giving them sewing machines, but also by teaching and issuing certificates in tailoring. 


Continuing a famous tradition, on the 12th of September, 2015, to sustain the activities of the organization, student members of ENACTUS - GIM conducted a one day mega fund raiser event with both competitions and a cultural night with some of the best in class bands, dances, songs and skits that enthralled the audience. The chief guests for the fest were: Dr.Mallikharjun Nagineni ,Vice President-Human Relations Mylan Laboratories and Mrs Vani Gannamani ,Director ,Phoenix IT solutions, Visakhapatnam. All the proceeds of the ticket sales will go to the ENACTUS funds to aid the needy. The theme on which the fest was conducted was HOPE – in the backdrop of the reconstruction activities and spirit of determination post cyclone Hudhud, and for this, a miniature mascot – a snowman was created by the creativity department which was a big success on the D Day. 
TEACHERS’ DAY CELEBRATIONS: HONOURING GREAT TEACHERS; AKSHAYA PATRA; STUDENT RESPONSE

TEACHERS’ DAY CELEBRATIONS: HONOURING GREAT TEACHERS; AKSHAYA PATRA; STUDENT RESPONSE

On the 5th of September, 2015, rich tributes were paid to the philosopher-President Dr. Sarvepalli Radhakrishnan and Teachers’ Day was celebrated on a grand scale. The day was also observed as Ethnic Day with the students dressed in their regional costumes. On behalf of GITAM Institute of Management, Prof. K.Siva Rama Krishna, Dean and Principal felicitated three outstanding teachers – Prof. K. Ramakrishna Rao, Hon’ble Chancellor, Prof. M. Gangadhara Rao, Hon’ble Vice President, GITAM and Prof. G. Subrahmanyam, Hon’ble Vice-Chancellor. Brief bio-datas of the three dignitaries were presented before an enthralled gathering of students and teachers. Hon’ble Pro Vice Chancellor Prof. D. Harinarayana and Heads of Institutions were also present.

In his address, Padmashri Prof. K. Ramakrishna Rao, an internationally renowned figure in Psychology and Philosophy and champion of interdisiciplinary research focusing on Indian spirituality, culture, consciousness and Gandhi, shared his memories of interacting with Dr.S. Radhakrishnan and defined the teacher as the guiding light who enables total integration of body, mind and spirit. Prof. M. Gangadhara Rao, an acclaimed scholar, researcher and teacher and the architect of the glorious history of GITAM Institute of Management and GITAM University as its first Vice-Chancellor, shared his ideas of an ideal teacher and how he as a student had drawn out the best from his teachers, emulating varied figures for their idealism, ethics, scholarship, research, classroom prowess etc. Prof. G. Subrahmanyam, an administrator par excellence and a recipient of the State Best Teacher Award, spoke from the heart on how the teacher could attain deep satisfaction in his profession and shared how being surrounded by young students kept him young in spirit and recalled his joyful memories of being admired by students for his classes.

On the occasion, Prof. K.Siva Rama Krishna, Dean and Principal, spoke of and released a poster enumerating the qualities of an ideal teacher. He also shared the intiative taken by the faculty of the Institute to donate to the Akshaya Patra Foundation and sponsor the mid-day meals for poor children. The amount was handed over to Swami Niskinchana Bhakta Dasa of the Foundation who spoke of their mission to ensure that no child would be deprived of learning on account of hunger. Prof. P. Sheela, Vice-Principal proposed the Vote of Thanks. Dr. Rositta Joseph, Assistant Professor in English was the Master of Ceremonies.


In the evening, students organised a variety of games, entertainments and refreshments for the faculty.  Various batches had their own memorable moments of celebration with the faculty as well. 
Wednesday, November 4, 2015
37-FDP-AT-IIM-A

37-FDP-AT-IIM-A

Dr. S.G. Rama Rao and Dr. A. Shakuntala, Assistant Professors, Department of Marketing, GITAM Institute of Management
About the programme:

Indian Institute of Management, Ahmedabad conducted a Faculty Development Programme (FDP) from 8th June, 2015 to 26th September, 2015.  This programme is a four-month, residential programme, specially designed for faculty members of management education and training institutes.  Forty two management educators, including four from Nepal participated in this 37th FDP. One third of the participants were women.  Majority of them were self-sponsored.  This programme focuses on upgrading the teaching and research skills of management educators. 

Courses:
Two sets of courses were offered in the 37th FDP: discipline-based courses and specialized modules (which were being offered for the first time).  Discipline courses were 15 in number and were compulsory for all.  The specialized module was organized from 3rd September, 2015 to 19th September, 2015.  In this specialized module, three specializations were offered and participants could opt for only one of the three specializations.  The three areas were Specialized module in Marketing, Specialized module in Finance and Accounting, and Specialized module in Organizational Behaviour and Human Resource Management. Each specialization has its own objectives. 
Marketing specialization objectives:
·         Developing an understanding of selected methodology used for Marketing Research
·         Review of newer areas of academic research in the discipline
·         Develop an appreciation about rapidly growing domain in Marketing Practice
Finance and Accounting specialization objectives:
·         Equip participants with the knowledge needed to design and offer specialized electives in Finance and Accounting
·         Provide an exposure to current research in this field and help participants to develop interesting research proposals in these areas.
Organizational Behaviour and Human Resource Management specialization Objectives:
·         To provide a space for faculty in OB to discuss innovations in teaching and research in OB
·         To read contemporary research, theories, and discuss approaches to teaching/introducing some of these topics in the classroom at the MBA level
Case based teaching:
The teaching methodology was fully case based.  Cases and supplementary readings/text book(s) were distributed to the participants prior to the class.  Participants need to read the cases and supplements before the class and participate in the classroom discussion.  For this process the class members were divided into study groups.  Each group had 6 to 7 members.  The group members were required to read and discuss the case before coming to the class and submit the assignments if assigned.
Case writing:
This was one of the key activities in the programme.  Participants had to form four member groups voluntarily.  The group members had to identify the occurrence to develop a case.  They frequently visited the field and gathered information about the organization and occurrence.  Based on the primary and secondary information, group members had to develop a case.  Before that the group members had to specify the target group/class for the case.
Learning:
Every participant had to involve in Individual presentations, group presentations, case writing, preparation of research intent and teaching notes for the case.  This programme provided a platform to the participants on how to deal with and discuss a case study in the class room, how to assign a task (situation based) to the students and non-lecture methods.
Industrial visit:
One industrial visit was organized during the programme.  The field visit to Amul (Anand Milk Union Limited) was a real time experience.  Participants witnessed the process of collection of milk from the farmers, how the collected milk was delivered to the manufacturing unit and how the milk was processed and packed.


CONSUMERISM-IN-THE-NEW-ERA

CONSUMERISM-IN-THE-NEW-ERA

Dr. Rajeshwari Panigrahi
Associate Professor, Department of Marketing, GITAM Institute of Management

Ever expanding increase in the consumption of the goods is consumerism. Different parties see consumerism differently. Government finds it beneficial because increasing consumerism leads to increasing revenue for the government in the form of taxes and consumption keeps the economy moving.
The world around is changing so fast, that, as a consumer, I am unable to understand how fast change is good for the economy and will there be an end to this change any day. The world of communication is the fastest changing sector. In the last three decades, the system of communication has experienced metamorphic changes in terms of the technology available for communication. The technology available for communication has moved ahead from letters and telegrams to WhatsApp and emails leading to an unprecedented increase in the demand for the products which enable the consumers to use this technology. The technology available for communication has made people well informed. The middle class consumer who was identified by the possession of a scooter is now identified by the car he/she owns. The definition of all the class of population has changed. The previous generation had to struggle to get a cycle which then was costing Rs 500 and this generation gets an I-Phone.
All this is leading us to a generation which will end up in consuming everything that is earned. This vicious circle will lead to ever increasing consumption not for quality of life but just fancying goods for status. Generation X is taking the burden of the demands of generation Y without understanding that there is something more important than just consuming and succumbing to the generation of consumption.
We are heading towards an era of recession which once United States had faced. We were the ones telling them that consuming everything without thinking of the future led to this recession and now we are doing the same. Is India prepared to face this recession? This is what the generation which is earning and the generation which is spending has to think about. The Government has to think of more than just the benefits of Indirect taxes. The Government needs to start thinking of and making policies which would keep a check on this ever increasing consumerism and thus avoid the disaster which could follow.

The new generation is heading towards spending more than what is earned. Thus, future will be just not spending but credit spending and India could be at the gateway of recession. We all have to think about what kind of future we want.
I-LOST-THAT-PLACE

I-LOST-THAT-PLACE


I LOST THAT PLACE A LONG BACK
GONE THOSE DAYS WHEN WE SMILED
WHEN WE LAUGHED TOGETHER
WHEN WE CRIED TOGETHER
WHEN WE TALKED ON PHONE
FOR LONG  HOURS.
I LOST THAT PLACE A LONG BACK….
ONCE FRIENDS, NOW STRANGERS
WITH MEMORIES
STAINED WITH TEARS
STAINED WITH NOSTALGIA
SOMETIMES OUR EYES MEET
BUT, WE JUST EXCHANGE
A GLARE
A GLARE OF GUILT
A GLARE OF HATRED
I LOST THAT PLACE A LONG BACK….
STILL I STAND ON THAT CROSS ROADS
WITH A HOPE
THOUGH I KNOW
THIS HOPE WILL FIND
ITS WAY TO GRAVEYARD….

I LOST THAT PLACE A LONG BACK…

Ms. Sudeshna Dash, BBA Hons II year
EK-AISI-DUNIYA

EK-AISI-DUNIYA



Ek aisi duniya,
jahan koi udasi na ho.
ek aisi duniya ,
jahan sab khush rahe.
ek aisi duniya,
jahan sab muskurate rahe.
ek aisi duniya,
jahan koi nafrat na ho.
ek aisi duniya,
jahan sab ek dusre ki fikar kare.
ek aisi duniya,
jahan sab ek dursre ki madad karen.


ek aisi duniya,
 jahan ladayi kabhi na ho.
ek aisi duniya,
jahan har tyohar sab milkar banaye.
ek aisi duniya,
jahan log pyar ka sahi matlab samjhe.
ek aisi duniya,
jahan log pyar ki izaat karen.
ek aisi duniya ka intazar hain mujhe,
yakin hai ki ek aisi duniya jald ayegi.

                                           - Ms. Lopamudra Bag BBA HONS II year
MISTAKES

MISTAKES


SOME PIECES CANNOT BE JOINED BACK
SOME THINGS CANNOT BE CHANGED
SOME THINGS KEEPS HAUNTING ME
SOME THINGS PINCH MY HEART
SOME THINGS CANNOT BE JOINED BACK
SOME THINGS CANNOT BE CHANGED.
GIVES ME THE FEELING OF GUILT
MAKES ME HELPLESS
SPENT SLEEPLESS NIGHTS
WONDERING MY MISTAKES
TEARS KEEP ROLLLING DOWN
NO END OF BLACK NIGHT.
SOME PIECES CANNOT JOINED BACK
SOME THINGS CANNOT BE CHANGED
DAYS PASS LIKE MONTHS
& MONTHS PASS LIKE YEARS
EACH MOMENT OF MY LIFE BECOMES A PRISON
EACH MOMENT OF MY LIFE REMINDS ME MY MISDEEDS
WHAT REMAINS IS
A BODY – A LIFELESS BODY
SLOWLY DECAYING
SLOWLY WITHERING
WAITING FOR THAT WINTER MORNING
TO SHED THE LAST TEARS OF MY LIFE
TO SHED THE LAST PETAL OF MY LIFE
WITH DEEP IN MY HEART
HAVE A WISH
A WISH TO MEET HER
TO MEET MY SOUL MATE

TO SEE HER SMILE.

Ms. Sudeshna Dash, BBA Hons II year
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