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Showing posts with label SEP- OCT 2015. Show all posts
Showing posts with label SEP- OCT 2015. Show all posts
Tuesday, December 1, 2015
Friday, November 6, 2015
PROF.-K.-SIVA-RAMA-KRISHNA-RECEIVES-NIPM-FELLOWSHIP-AWARD-2015
In yet another piece of good news this month, we are proud
to report that the prestigious National Institute of Personnel Management Award
– 2015 was conferred upon our beloved Dean and Principal, Prof.K.Siva Rama
Krishna, at the 34th Annual
National Conference held at Coimbatore on 8th October, 2015. This
award is a unique distinction bestowed upon HR professionals who have rendered
exemplary service in the field of Human Resource Management. A brilliant
academician, popular teacher and dynamic administrator, Prof. Siva Rama Krishna
is known for his excellent HR building and management skills at the regional
and national levels. He has been President of NIPM for two chapters and
occupies important positions at various distinguished fora. We heartily
congratulate you Sir and wish you many more such laurels in the future!
Thursday, November 5, 2015
National-Unity-Day-Sardar-Vallabhbhai-Patel’s-Birth-Anniversary-Celebrations
GITAM Institute of Management proudly
celebrated National Unity Day or Rashtriya Ekta Diwas on 31st
October, 2015, the 140th birth anniversary of Sardar Vallabhbhai
Patel. A number of events were organized at GITAM Institute of Management on
this occasion. The Chief Guest for the day was Sri Y. Vijaya Ram Narayan,
Project Manager, HSBC and Secretary, Seva Bharathi, RSS.
The Dean and Principal of GITAM
Institute of Management, Prof. K. Siva Rama Krishna, addressed the gathering
and enlightened the students about the greatness of Sardar Patel with
interesting episodes from his life. He spoke of how the man was exceptionally
courageous, even as a schoolboy, never hesitating to correct his teacher or
headmaster when they were wrong.
Prof. D. Harinarayana, Pro-Vice
Chancellor, GITAM University, spoke of the determination and will-power of
Sardar Patel and drew interesting comparisons between Pandit Nehru and Sardar
Patel, the two great leaders who despite differences of opinion worked together
as friends to build a great nation.
The Chief Guest Sri Y. Vijaya Ram
Narayan, an alumnus of GIM, elaborated on how Sardar Patel had merged over five
hundred princely states into the Indian Union using great courage and wisdom. He
wanted students to relate and employ the great social consciousness and
patriotism of Sardar Patel in their lives and give back to society by serving
the downtrodden.
Certificates and prizes were given away
to students who were the winners of the elocution, essay writing, sketching,
collage, basketball, relay race and other competitions held as part of the
National Unity Day celebrations. This was followed by the Unity Pledge which
was administered to all the faculty and students by Dr. K. Manjusree Naidu,
Chairperson, Student Affairs, GIM. She also proposed the vote of thanks. The
students and faculty of GIM, led by the Pro Vice-Chancellor and the Principal then
stood in formation representing the map of India with all the constituent
states.
Orientation-Training-Program-on-Soft-Skills-for-Employees-of-Naval-Dockyard-Visakhapatnam
An organisation is a place where humans
work effectively and efficiently to achieve organisational goals. Since Soft
Skills are essential to the success of any organisation, the faculty of GITAM
Institute of Management organised a four day workshop on Soft Skills for the
new recruits of Naval Dockyard, Visakhapatnam. The program held from 28th
to 31st October, 2015 for nearly 200 employees, invited a very good
response. It was co-ordinated by Dr. YVSSS Vara Prasad, Associate Professor, Department
of Human Resource Management.
Prof. S. Apparao delivered a
presentation on PROFESSIONALISM AND DISCIPLINE drawing on his rich experience
of over three decades in top administrative and HR positions in public sector
industries. EFFECTIVE COMMUNICATION, LISTENING AND BODY LANGUAGE plays a
crucial role for the employee to do his/her work effectively. This concept was
handled by Dr. K.V. Sandhya Vani by giving live working experiences as
examples. KNOW YOUR PERSONALITY (PSYCHOMETRIC TEST) module was ably handled by
Dr. B. Nalini, enabling the employees to know their own aptitudes, strengths
and weaknesses. Prof. BSP Nararyana
spoke comprehensively on the very important concepts of WORK LIFE BALANCE,
DEPENDABILILTY AND MANAGING CONFLICT AT WORK PLACE, so
as to help employees to cope better with work place pressures. Dr.T.V.V.Phani
Kumar gave valuable suggestions on how to attain economic security in personal
life through his session on MANAGING PERSONAL FINANCE. Dr. N. Jhansi Rani,
dealt with theory and practice of yoga and use of simple yoga and meditations
techniques to reduce work related stress in the session on STRESS MANAGEMENT
AND YOGA. Fun and learning activities in
teams were also conducted for the employees with the aim of training them in TEAM
BUILDING AND TEAM WORK. This interesting session which saw lot of enthusiastic
participation and healthy competition among teams was conducted by Dr. Shaikh
Shamshuddin and Dr. YVSSS Varaprasad.
Vigilance-Awareness-Week-2015
Elocution
Competition on The Role of Youth in Fighting Corruption
On the occasion of Vigilance Awareness
Week-2015, an elocution competition for students was organised by GITAM
Institute of Management on 27th October,2015, in association with
The New Indian Assurance Company Ltd. The welcome address was given by
Prof.P.Sheela, Vice Principal of GIM. She highlighted the rich youth resource
of India and their responsibility to steer the world. Dr.K.Manjusree Naidu,
Chairperson, Student Affairs, spoke about the poor rank of India in the
corruption index and measures to be taken against corruption like spreading
literacy, use of technology and social media. She also gave an idea about the
Central Vigilance Commission which is an apex Indian governmental body created
in 1964 to address governmental corruption.
Opening remarks were delivered by
Dr.SriHarsha Das, Chief Regional Manager, The New Indian Assurance Company Ltd.
He stressed that corruption is a cancerous growth which happens due to our
wants and obviously there are no limits to the wants of human beings. Sri
Ch.V.Narendra Deve, Deputy Superintendent of Police, CBI explained how
corruption starts at home. He urged students to always be honest, follow the
rules and emphasized that earning anything in a right way gives one more
satisfaction.
Students from all institutes of GITAM
University participated with great enthusiasm in the Elocution competition on the
topic “The Role of Youth in Fighting Corruption”. They defined corruption and
its origin when citizens fail to believe that the nation is the common property
of all its citizens and. They spoke of how lakhs of crores are lost in scams
and bribes and how human needs turning to desires and desires turning to lust
leads to corruption
The jury for the competition were Prof.
G. Raghaviah, GIM, Sri Ch.V.Narendra
Deve and Dr.SriHarsha Das. The first prize winner was a given a cash prize of
Rs 2000 and a memento, the second prize winner was given a cash prize of Rs
1500 and a memento, the third prize winner was given a cash prize of Rs 1000
and a memento. Three consolation prizes were also announced with cash prize of
Rs 500 and memento.
R. Divya of MBA 2nd year
bagged the first prize. A. Vishala of MBA 2nd year bagged the second
prize. Ramakanth MBA 1st year bagged the third prize. D. Avinash of MBA 2nd
year, Krishna Sharma,B.Tech,3rd year,EEE and Kotelo Motseko, BBA 1st
year, won the consolation prizes.
National-Conference-on-Retail-Credit-Issues,-Challenges-and-Redressal-Mechanisms.
A
National Conference on Retail Credit - Issues, Challenges and Redressal
Mechanisms was organized by the Department of Finance, GITAM Institute of
Management, in collaboration with Indian Bank on 31st October, 2015.
Dr. M.S.V. Prasad, Head of the Department of Finance was the Convenor of the
Conference.
Prof.
K. Siva Rama Krishna, Dean and Principal, GITAM Institute of Management, in his
Welcome Address, highlighted that retail credit poses a big challenge as there
are many issues and mechanisms involved and also stressed the need to mitigate
risks. Prof G. Subrahmanyam, Vice Chancellor, GITAM University in his address
provided a brief overview of retail credit with reference to Indian and world
economy. He highlighted the need for security in retail credit sector and
called for an intensive research to know about the sector since it is now
crowded with banks offering lots of financial products. In the Opening Remarks,
Mr. V. Jagannadha Rao, Assistant General Manager, Indian Bank, Visakhapatnam,
defined the concept of retail credit as a credit given to consumers for
purchase of goods and services, with banks deriving only a thin interest
margin. He stressed on the concepts of home loan, vehicle loan, mortgage, rent
and cash.
The
chief guest of the event was Shri C.Rajendiran, IRS, Principal Commissioner of
Customs, Visakhapatnam. He highlighted that the economy needs to be kept going
as nothing can be achieved or improved if we are stagnant. He mentioned that
Rs. 6,46,000 crores will be taxed this year. He said that in the retail credit
sector, a focus on the skills, talent and energy of young India are essential.
He stressed on the need to prevent misuse of credit facilities and to attract
foreign investments.
The
conference saw three vibrant sessions with lots of data, opinions and ideas
generated about the retail credit sector, with both bankers and customers
putting forth their points of view and airing the positives and negatives of
this sphere. Over thirty papers were presented and the abstracts were
published.
The
Valedictory Session saw the presence of the Pro-Vice Chancellor, GITAM
University, Prof. D. Harinarayana who spoke of the change in the mindsets of
consumers with spending and dependence on credit seen as a virtue in comparison
to the old idea of saving more. The Chief Guest Sri M.Sudhakar Reddy, Chief
Manager, Indian Bank spoke of massive effort made by the Indian banking system
to include every social sector and the even the poorest and the most backward
as beneficiaries of banking services especially loans. He emphasized that
though there were instances of misuse of loan facilities, there were many
models of economic growth and entrepreneurship based on the retail credit support
offered by banks. He spoke of his great pleasure in associating with GITAM
Institute of Management as part of the CSR activities of Indian Bank. A large
number of students, research scholars, faculty members, banking and finance
personnel from various institutions participated in this event.
Vigilance-Awareness-Week-2015
Panel discussion on Preventive Vigilance as a Tool
of Good Governance
On
the occasion of Vigilance Awareness Week – 2015, GITAM Institute of Management
in association with Vigilance Departments of Visakhapatnam Port Trust and
Dredging Corporation of India organized a panel discussion on the topic
“Preventive Vigilance as a Tool of Good Governance”, on the 28th of
October, 2015.
The
welcome address was delivered by Prof. P. Sheela, Vice-Principal, GITAM
Institute of Management, wherein she
stressed on the role of youth in combating corruption. In the opening remarks, Shri Mujib Pasha
Sheikh, ITS, Chief Vigilance Officer, Visakhapatnam Port Trust, spoke of the
different types of corruption and the complexity of the phenomenon in Indian
society today. The moderator Mr. Leben Johnson, MBA Programme Co-ordinator,
GITAM Institute of Management , in his
opening remarks defined the concept of vigilance and highlighted corruption in
the banking and financial sectors.
The
panelists for the panel discussion were – Cdr. Sanjeev Sharma, Indian Navy,
Retd., Shri. D. Ramana Murthy, Deputy FA & CAO, Visakhapatnam Port Trust
and Shri C.S.Sekhar, Advocate, District Court, Visakhapatnam. They discussed a
wide range of topics right from Chanakya’s concept of good governance and his
views on corruption to defining corruption free governance as PETAL –
Participation, Empowerment, Transparency, Accountability and Legal Framework.
After the moderator summed up the discussion, the Vote of Thanks was delivered
by Dr. SVS Sudhakar, Deputy CVO, Visakhapatnam Port Trust.
The
event saw good response from students and faculty of GITAM Institute of
Management and employees of Visakhapatnam Port Trust and Dredging Corporation
of India.

BIRTH ANNIVERSARY OF DR APJ ABDUL KALAM
At a function
jointly organized by Young Indians, Confederation of Indian Industries, Vizag
Chapter and GITAM Institute of Management, the birth anniversary of late
President APJ Abdul Kalam was commemorated on the 15th of October,
2015.
The
Welcome Address was delivered by Mr Rana Pratap Uppalapati, Chair, Young
Indians (Vizag Chapter) and Business Associate, Neelima Times. An inspirational
video on Dr. Kalam enthralled the young audience. In his address, Dean
and Principal, Prof.K.Siva Rama
Krishna brought out the various facets of Kalam as a patriot,scientist,
teacher, visionary, administrator and so on. In his special address Dr.
S. Vijaya Kumar, Chairman, Vijay Nirman Company (P) Ltd motivated the
youth with regard to how they could live the vision Kalam had for the
nation. The highly stimulating function
ended with Concluding Remarks by
Mr Karan Nagpal, Chair (YUVA), Young
Indians (Vizag Chapter) & Proprietor, Visakha Skyline Developers.
We
are happy to include a brief video link on the life of Dr. Kalam.
LAUNCH OF CIVIL SERVICES PREPARATORY PROGRAMME
A career in the Civil Services gives one
the opportunity to change the lives of millions for the better. Indeed, a large
part of the credit for holding together the secular, socialist, demicratic
structure of the nation goes to the civil servants of India. And so, on the 6th
of October, 2015, Centre for Gandhian Studies, GITAM Institute of Management
achieved a new milestone by addressing the felt need of the region and
launching a CIVIL SERVICES PREPARATORY PROGRAMME to benefit students across all
disciplines from GITAM University and outside. At the outset, Dean and Principal, Prof.K.Siva Rama
Krishna spoke of the significance of the programme to create a young generation
of able civil servants from the region. Prof.
G. Subrahmanyam, Hon’ble Vice-Chancellor gave an overview of how GITAM
University offered innovative programmes that catered to the needs of the
community at large. Prof. K. Ramakrishna Rao, Hon’ble Chancellor spoke of the
future as inter-disciplinary and stressed upon the need to build a young
generation of dedicated civil servants imbued with Gandhian ideals. Prof.M.Gangadhara
Rao, Hon’ble Vice-President, GITAM spoke of practical suggestions to make the
programme more effective.
The Chief Guest on the occasion was Mr.
Amit Garg, IPS, Commissioner of Police, Visakhapatnam city. A brilliant
academician and dynamic officer who has held coveted and challenging positions
across the country , he is the recipient of the Indian Police Medal 2011. Mr
Garg inspired and captivated the students with his passion for serving the
nation. He urged the students to work hard and be passionate about their
calling in order to crack the Civil Services exam. He also recalled the immense
satisfaction that his job gave him, especially when he was able to help those
in need. He spoke of the changing and highly interesting role of the Indian
Civil Servant in the present times and the immense opportunities the service
offered to change the face of the nation.
Dr.B.Nalini, Assistant Director, Centre for Gandhian
Studies proposed the Vote of Thanks. The programme was conducted by Dr. Rositta
Joseph, Assistant Professor in English.
TOP-RANKINGS FOR GITAM INSTITUTE OF MANAGEMENT IN OUTLOOK SURVEY
We are glad and proud to report that GIM stood at overall 43
rank in India in the current Best B-School survey of OUTLOOK Magazine for the
year 2015. As per the survey, we got the following ranks:
No: 1 in AP No: 3
(Including Telangana) No: 11(South India) No:
30(All India in Private)
Heartiest congratulations to the
Management, Faculty, Students and Supporting Staff! We are grateful to the
University authorities, the parents,alumni, industry friends, the community at
large, the media and all our well-wishers for their unfailing support. We hope
to reach greater milestones in the future with your good wishes!

IIM-A - 37TH FDP

GITAM Institute of Management takes pride in congratulating, Dr. A. Sakuntala and Dr S.G.Rama Rao, Assistant Professors, Department of Marketing, for successfully completing their programmes as part of the 37TH FDP organised by the presitigious Indian Institute of Management, Ahmedabad from 8th June 2015 to 26th September 2015. Every year GITAM Institute of Management nominates and sponsors two faculty members for the summer FDP at IIM-A. It is indeed a remarkable and cherished achievement to be selected for the programme and to successfully complete the rigorous schedule. They bring back a wealth of learning and experiences which shall definitely benefit the students and the Institute at large. We are glad to share here their valuable views and experiences. Please see the detailed article, pictures and video link.
CONVOCATION-GRADUATION-DAY-AND-ALUMNI-MEET
At GITAM Institute of Management, the day was
observed as Graduation Day cum Alumni Meet. Old students were glad to receive
their degrees even as distinguished alumni of the Institute were invited as
Chief Guests to motivate the students and cherish their fond association with
the Alma Mater. These included noted lady entrepreneur Mrs. Y. Geetha and Dr. Bala Veeramacheneni, CEO, Consolidated Education Technologies. The
event was a joyful reunion as old and new students, parents and faculty interacted
in a warm and informal manner and dined together..
Click here 2015 Convocation GIM Gallery
Click here 2015 Convocation GIM Gallery
ENACTUS YOUTH FEST: STUDENTS GIVING BACK TO SOCIETY
One of the world’s renowned organizations working
towards the betterment of the society –is ENACTUS, an acronym for
Entrepreneurial Action Us. Its mission statement is: “We are a student driven
organization seeking opportunities to provide our global community with the
tools to enhance lives, by learning, practising and teaching the principles of
free enterprise.” The ENACTUS branch at GITAM Institute of Management has a
bunch of talented, energetic, creative and truly socially committed students
guided by the faculty advisor Dr. K. Manjusree Naidu and the Dean and Principal
Prof. K. Siva Rama Krishna. ENACTUS – GIM is into teaching remote rural
communities the skills they require to enter markets and thereby selling
products in exchange for money. Most important, after the destructive cyclone
Hudhud, students got together to bring relief materials and to create
entrepreneurial opportunities in impoverished tribal villages. In the year
2014-15 ENACTUS GIM has been actively involved in helping the villagers of
Somalingapalem , a tiny hamlet in the Eastern ghats, in Visakhapatnam district
of Andhra Pradesh. Students of MBA came together to provide a millet grinding
machine to the rural women and taught them to grind and sell ragi flour in the
nearby markets. Another project to train villagers in making and selling lac
toys is underway. In the same village they also trained a group of women not
only by giving them sewing machines, but also by teaching and issuing
certificates in tailoring.
Continuing a
famous tradition, on the 12th of September, 2015, to sustain the
activities of the organization, student members of ENACTUS - GIM conducted a
one day mega fund raiser event with both competitions and a cultural night with
some of the best in class bands, dances, songs and skits that enthralled the
audience. The chief guests for the fest were: Dr.Mallikharjun Nagineni ,Vice
President-Human Relations Mylan Laboratories and Mrs Vani Gannamani ,Director
,Phoenix IT solutions, Visakhapatnam. All the proceeds of the ticket sales will
go to the ENACTUS funds to aid the needy. The theme on which the fest was
conducted was HOPE – in the backdrop of the reconstruction activities and
spirit of determination post cyclone Hudhud, and for this, a miniature mascot –
a snowman was created by the creativity department which was a big success on
the D Day.

TEACHERS’ DAY CELEBRATIONS: HONOURING GREAT TEACHERS; AKSHAYA PATRA; STUDENT RESPONSE
On the 5th of September, 2015, rich
tributes were paid to the philosopher-President Dr. Sarvepalli Radhakrishnan
and Teachers’ Day was celebrated on a grand scale. The day was also observed as
Ethnic Day with the students dressed in their regional costumes. On behalf of
GITAM Institute of Management, Prof. K.Siva Rama Krishna, Dean and Principal
felicitated three outstanding teachers – Prof. K. Ramakrishna Rao, Hon’ble
Chancellor, Prof. M. Gangadhara Rao, Hon’ble Vice President, GITAM and Prof. G.
Subrahmanyam, Hon’ble Vice-Chancellor. Brief bio-datas of the three dignitaries
were presented before an enthralled gathering of students and teachers. Hon’ble
Pro Vice Chancellor Prof. D. Harinarayana and Heads of Institutions were also
present.
In his address, Padmashri Prof. K. Ramakrishna Rao,
an internationally renowned figure in Psychology and Philosophy and champion of
interdisiciplinary research focusing on Indian spirituality, culture,
consciousness and Gandhi, shared his memories of interacting with Dr.S.
Radhakrishnan and defined the teacher as the guiding light who enables total
integration of body, mind and spirit. Prof. M. Gangadhara Rao, an acclaimed
scholar, researcher and teacher and the architect of the glorious history of
GITAM Institute of Management and GITAM University as its first
Vice-Chancellor, shared his ideas of an ideal teacher and how he as a student
had drawn out the best from his teachers, emulating varied figures for their
idealism, ethics, scholarship, research, classroom prowess etc. Prof. G.
Subrahmanyam, an administrator par excellence and a recipient of the State Best
Teacher Award, spoke from the heart on how the teacher could attain deep
satisfaction in his profession and shared how being surrounded by young
students kept him young in spirit and recalled his joyful memories of being
admired by students for his classes.
On the occasion, Prof. K.Siva Rama Krishna, Dean and
Principal, spoke of and released a poster enumerating the qualities of an ideal
teacher. He also shared the
intiative taken by the faculty of the Institute to donate to the Akshaya Patra
Foundation and sponsor the mid-day meals for poor children. The amount was
handed over to Swami Niskinchana Bhakta Dasa of the Foundation who spoke of
their mission to ensure that no child would be deprived of learning on account
of hunger. Prof. P. Sheela, Vice-Principal proposed the Vote of Thanks. Dr.
Rositta Joseph, Assistant Professor in English was the Master of Ceremonies.
In the evening, students organised a variety of
games, entertainments and refreshments for the faculty. Various batches had their own memorable
moments of celebration with the faculty as well.
Wednesday, November 4, 2015
37-FDP-AT-IIM-A
Dr. S.G. Rama Rao and Dr. A. Shakuntala, Assistant Professors,
Department of Marketing, GITAM Institute of Management
About the programme:
Indian Institute of
Management, Ahmedabad conducted a Faculty Development Programme (FDP) from 8th
June, 2015 to 26th September, 2015.
This programme is a four-month, residential programme, specially
designed for faculty members of management education and training institutes. Forty two
management educators, including four from Nepal participated in this 37th
FDP. One third of the participants were women.
Majority of them were self-sponsored.
This programme focuses on upgrading the teaching and research skills of
management educators.
Two sets of courses were
offered in the 37th FDP: discipline-based courses and specialized
modules (which were being offered for the first time). Discipline courses were 15 in number and were
compulsory for all. The specialized module was organized from 3rd
September, 2015 to 19th September, 2015. In this
specialized module, three specializations were
offered and participants could opt for only
one of the three
specializations. The three areas were Specialized
module in Marketing, Specialized module in Finance and Accounting, and
Specialized module in Organizational Behaviour and Human Resource Management. Each specialization has its own
objectives.
Marketing specialization objectives:
·
Developing an understanding of selected methodology used for
Marketing Research
·
Review of newer areas of
academic research in the discipline
·
Develop an appreciation
about rapidly growing domain in Marketing Practice
Finance and Accounting specialization objectives:
·
Equip participants with the
knowledge needed to design and offer specialized electives in Finance and
Accounting
·
Provide an exposure to
current research in this field and help participants to develop interesting
research proposals in these areas.
Organizational Behaviour and Human Resource Management specialization
Objectives:
·
To
provide a space for faculty in OB to discuss innovations in teaching and
research in OB
·
To read contemporary
research, theories, and discuss approaches to teaching/introducing some of
these topics in the classroom at the MBA level
Case based teaching:
The teaching methodology
was fully case based. Cases and
supplementary readings/text book(s) were distributed to the participants prior
to the class. Participants need to read
the cases and supplements before the class and participate in the classroom
discussion. For this process the class
members were divided into study groups.
Each group had 6 to 7 members.
The group members were required to read and discuss the case before
coming to the class and submit the assignments if assigned.
Case writing:
This was one of the key
activities in the programme.
Participants had to form four member groups voluntarily. The group members had to identify the occurrence
to develop a case. They frequently
visited the field and gathered information about the organization and
occurrence. Based on the primary and
secondary information, group members had to develop a case. Before that the group members had to specify
the target group/class for the case.
Learning:
Every participant
had to involve in Individual presentations, group presentations, case writing,
preparation of research intent and teaching notes for the case. This programme provided a platform to the participants
on how to deal with and discuss a case study in the class room, how to assign a
task (situation based) to the students and non-lecture methods.
Industrial visit:
One industrial visit was
organized during the programme. The
field visit to Amul (Anand Milk Union
Limited) was a real time experience.
Participants witnessed the process of collection of milk from the
farmers, how the collected milk was delivered to the manufacturing unit and how
the milk was processed and packed.
CONSUMERISM-IN-THE-NEW-ERA
Dr. Rajeshwari Panigrahi
Associate Professor, Department of Marketing, GITAM
Institute of Management
Ever expanding increase in the consumption of the
goods is consumerism. Different parties see consumerism differently. Government
finds it beneficial because increasing consumerism leads to increasing revenue
for the government in the form of taxes and consumption keeps the economy
moving.
The world around is changing so fast, that, as a
consumer, I am unable to understand how fast change is good for the economy and
will there be an end to this change any day. The world of communication is the
fastest changing sector. In the last three decades, the system of communication
has experienced metamorphic changes in terms of the technology available for
communication. The technology available for communication has moved ahead from
letters and telegrams to WhatsApp and emails leading to an unprecedented
increase in the demand for the products which enable the consumers to use this
technology. The technology available for communication has made people well
informed. The middle class consumer who was identified by the possession of a
scooter is now identified by the car he/she owns. The definition of all the
class of population has changed. The previous generation had to struggle to get
a cycle which then was costing Rs 500 and this generation gets an I-Phone.
All this is leading us to a generation which will
end up in consuming everything that is earned. This vicious circle will lead to
ever increasing consumption not for quality of life but just fancying goods for
status. Generation X is taking the burden of the demands of generation Y
without understanding that there is something more important than just
consuming and succumbing to the generation of consumption.
We are heading towards an era of recession which
once United States had faced. We were the ones telling them that consuming
everything without thinking of the future led to this recession and now we are
doing the same. Is India prepared to face this recession? This is what the
generation which is earning and the generation which is spending has to think
about. The Government has to think of more than just the benefits of Indirect
taxes. The Government needs to start thinking of and making policies which
would keep a check on this ever increasing consumerism and thus avoid the
disaster which could follow.
The new generation is heading towards spending more
than what is earned. Thus, future will be just not spending but credit spending
and India could be at the gateway of recession. We all have to think about what
kind of future we want.
I-LOST-THAT-PLACE
I
LOST THAT PLACE A LONG BACK
GONE
THOSE DAYS WHEN WE SMILED
WHEN
WE LAUGHED TOGETHER
WHEN
WE CRIED TOGETHER
WHEN
WE TALKED ON PHONE
FOR
LONG HOURS.
I
LOST THAT PLACE A LONG BACK….
ONCE
FRIENDS, NOW STRANGERS
WITH
MEMORIES
STAINED
WITH TEARS
STAINED
WITH NOSTALGIA
SOMETIMES
OUR EYES MEET
BUT,
WE JUST EXCHANGE
A
GLARE
A
GLARE OF GUILT
A
GLARE OF HATRED
I
LOST THAT PLACE A LONG BACK….
STILL
I STAND ON THAT CROSS ROADS
WITH
A HOPE
THOUGH
I KNOW
THIS
HOPE WILL FIND
ITS
WAY TO GRAVEYARD….
I
LOST THAT PLACE A LONG BACK…
- Ms. Sudeshna Dash, BBA Hons II year
EK-AISI-DUNIYA
Ek aisi
duniya,
jahan koi udasi na ho.
ek aisi duniya ,
jahan sab khush rahe.
ek aisi duniya,
jahan sab muskurate rahe.
ek aisi duniya,
jahan koi nafrat na ho.
ek aisi duniya,
jahan sab ek dusre ki fikar kare.
ek aisi duniya,
jahan sab ek dursre ki madad karen.
jahan koi udasi na ho.
ek aisi duniya ,
jahan sab khush rahe.
ek aisi duniya,
jahan sab muskurate rahe.
ek aisi duniya,
jahan koi nafrat na ho.
ek aisi duniya,
jahan sab ek dusre ki fikar kare.
ek aisi duniya,
jahan sab ek dursre ki madad karen.
ek aisi
duniya,
jahan ladayi kabhi na ho.
ek aisi duniya,
jahan har tyohar sab milkar banaye.
ek aisi duniya,
jahan log pyar ka sahi matlab samjhe.
ek aisi duniya,
jahan log pyar ki izaat karen.
ek aisi duniya ka intazar hain mujhe,
yakin hai ki ek aisi duniya jald ayegi.
jahan ladayi kabhi na ho.
ek aisi duniya,
jahan har tyohar sab milkar banaye.
ek aisi duniya,
jahan log pyar ka sahi matlab samjhe.
ek aisi duniya,
jahan log pyar ki izaat karen.
ek aisi duniya ka intazar hain mujhe,
yakin hai ki ek aisi duniya jald ayegi.
- Ms. Lopamudra Bag BBA HONS II year

MISTAKES
SOME
PIECES CANNOT BE JOINED BACK
SOME
THINGS CANNOT BE CHANGED
SOME
THINGS KEEPS HAUNTING ME
SOME
THINGS PINCH MY HEART
SOME
THINGS CANNOT BE JOINED BACK
SOME
THINGS CANNOT BE CHANGED.
GIVES
ME THE FEELING OF GUILT
MAKES
ME HELPLESS
SPENT
SLEEPLESS NIGHTS
WONDERING
MY MISTAKES
TEARS
KEEP ROLLLING DOWN
NO
END OF BLACK NIGHT.
SOME
PIECES CANNOT JOINED BACK
SOME
THINGS CANNOT BE CHANGED
DAYS
PASS LIKE MONTHS
&
MONTHS PASS LIKE YEARS
EACH
MOMENT OF MY LIFE BECOMES A PRISON
EACH
MOMENT OF MY LIFE REMINDS ME MY MISDEEDS
WHAT
REMAINS IS
A
BODY – A LIFELESS BODY
SLOWLY
DECAYING
SLOWLY
WITHERING
WAITING
FOR THAT WINTER MORNING
TO
SHED THE LAST TEARS OF MY LIFE
TO
SHED THE LAST PETAL OF MY LIFE
WITH
DEEP IN MY HEART
HAVE
A WISH
A
WISH TO MEET HER
TO
MEET MY SOUL MATE
TO
SEE HER SMILE.
- Ms. Sudeshna Dash, BBA Hons II year
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