MUSINGS_ON_‘GAME_CHANGERS’
Who are the Game Changers – Strategists? Managers? CEOs? Leaders? Or ….? For me a Game Changer is a person with a vision and clarity about the expected outcome.
Who is that PERSON?
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Showing posts with label forum. Show all posts
Showing posts with label forum. Show all posts
Friday, October 21, 2016
Wednesday, October 5, 2016
IIM-AHMEDABAD_FDP
Hearty
congratulations to Dr. K.V. Sandhya Vani and Mr. M. Arun Kumar for successful
completion of the 38th faculty development programme at IIM
Ahmedabad from 6th June 2016 to 24th September 2016.
Sunday, October 2, 2016
FACULTY_PUBLICATIONS
Book
titled “Personal and National Destinies in Independent India: A Study of
Selected Indian English Novels”, Cambridge Scholars Publishing, U.K. by Dr.
Rositta Joseph Valiyamattam, September 1st, 2016.
Thursday, August 4, 2016
Is_Technology_an_Addiction?
Communication is very important in our day to day life. We feel happy that we are able to update our friends and peers with every small and big incident in our life. A Facebook or WhatsApp update on the specials cooked in the kitchen to buying the first car - all this has become possible because of the cellular phones and mobile phones. But are we realizing that, slowly we are going to an era of acute obsession towards technology, and digital presence is taking over the physical presence of a person?
I remember my days spending time together with family and friends, discussing any topic at tea time or dinner table. But now we have started ignoring family members and stopped visiting family friends. The current generation spends time with cell phones and tablets and focuses on building digital relations with friends. In the name of socializing we are spending all our time on Whatsapp, Wechat or Facebook .
I remember once I had been to a hotel with my family. Being a keen observer I was just looking around. I saw one couple sitting at an adjacent table; both of them were sitting with each other, they were chatting on their mobiles, but not with each other! I was surprised to see this change in the lifestyle of people. In the name of spending time we are physically with one person and digitally with another person.
When I was in school in the early eighties, we used to feel happy if someone visited us during the weekend or we visited someone. But now even if someone visits us, we don’t feel happy to spend time with them, instead we feel happy to spend time uploading pictures, sharing updates and chatting on the phone. In the process our personal information is no more personal, it’s known to everyone.
Younger generations are vulnerable to relations made on social media .They make friends and also get into other forms of relationships just depending on the information in the profile which is created by some stranger and which may or may not be true. The website creators have a system of verifying the phone numbers and some verify the email ids, but what about all the other information?
The generation I belong to has seen and experienced both non digital and digital era. But this generation I strongly feel needs to be cautioned about the era they are heading towards, an era which will make us lonely and unsupported. We move more towards communicating using technology, but personal relations are slowly fading away. We are probably getting to an era where attachment towards digital relationships is growing and we are no longer attached to persons who are with us.
All those who are getting addicted to chat and technology have to strike a balance in order to ensure that the Digital presence does not take over the physical presence of a person. The question which often comes to my mind is the addictive potential of IT (Information technology). Is there any solution to such addiction? We all should pause for a while, think, and identify our own levels of IT addiction and seriously consider if we require support to get rid of this deadly addiction??
I remember my days spending time together with family and friends, discussing any topic at tea time or dinner table. But now we have started ignoring family members and stopped visiting family friends. The current generation spends time with cell phones and tablets and focuses on building digital relations with friends. In the name of socializing we are spending all our time on Whatsapp, Wechat or Facebook .
I remember once I had been to a hotel with my family. Being a keen observer I was just looking around. I saw one couple sitting at an adjacent table; both of them were sitting with each other, they were chatting on their mobiles, but not with each other! I was surprised to see this change in the lifestyle of people. In the name of spending time we are physically with one person and digitally with another person.
When I was in school in the early eighties, we used to feel happy if someone visited us during the weekend or we visited someone. But now even if someone visits us, we don’t feel happy to spend time with them, instead we feel happy to spend time uploading pictures, sharing updates and chatting on the phone. In the process our personal information is no more personal, it’s known to everyone.
Younger generations are vulnerable to relations made on social media .They make friends and also get into other forms of relationships just depending on the information in the profile which is created by some stranger and which may or may not be true. The website creators have a system of verifying the phone numbers and some verify the email ids, but what about all the other information?
The generation I belong to has seen and experienced both non digital and digital era. But this generation I strongly feel needs to be cautioned about the era they are heading towards, an era which will make us lonely and unsupported. We move more towards communicating using technology, but personal relations are slowly fading away. We are probably getting to an era where attachment towards digital relationships is growing and we are no longer attached to persons who are with us.
All those who are getting addicted to chat and technology have to strike a balance in order to ensure that the Digital presence does not take over the physical presence of a person. The question which often comes to my mind is the addictive potential of IT (Information technology). Is there any solution to such addiction? We all should pause for a while, think, and identify our own levels of IT addiction and seriously consider if we require support to get rid of this deadly addiction??
Dr. Rajeshwari Panigrahi
Associate Professor
GITAM Institute of Management
GITAM University
THE_FUTURE_OF_OUR_CIVILIZATION
Today when most of the world is
affected by conflict and decline in ethical values, when terror organizations
like the ISIS have unleashed horrifying bloodshed across Europe, the Middle
East and Asia, when mass shootings and black versus white conflicts plague the
U.S., when India sees deepening casteist divisions, I am reminded of Dr. Sarvepalli
Radhakrishnan’s short book – KALKI or The
Future of Civilization (1929). A great teacher and philosopher, former
Indian President, Dr. Radhakrishnan once lived in our very own Vizag as the
Vice – Chancellor of Andhra University.
As per Hindu Puranas or ancient
scriptures, Kalki is the name of the last avatar or incarnation of Lord Vishnu.
Kalki, it is predicted, will rise in the Kali Yuga, the most sinful of all ages,
the end of the world, defeat the evil doers, destroy the old order and
establish a new order. Dr. Radhakrishnan’s book KALKI is not about the end of
the world or the arrival of an avatar called Kalki. Rather it is about the
problems faced by modern civilization and the ways and means to combat these
plagues. Radhakrishnan wrote the book decades ago, but the ideas in this volume
can act as a guiding force to us in these difficult times.
Firstly, Dr. Radhakrishnan tells us that
science and technology has advanced far more rapidly than the human mind and
soul. Our modern inventions have reduced the impact of physical distances, but
have not been able to bring together our hearts and minds. Radhakrishnan
presents a stunningly accurate analysis of the current state of every major
sphere of human life – Religion, Family Life, Politics, International
Relations. It seems as if he is predicting all the issues and problems we are
facing currently.
In the field of Religion, he says, “Chaos
reigns” (p.13). On the one hand, are those who wish to have all the
comforts of religion by indulging in blind faith and avoiding all
responsibilities and silencing their consciences. On the other, are those
intellectuals who have given up on religion and consider religion to be a
dead-end. For them there is no God, no escape, no vice or virtue, only the cold
darkness of death. It is only a minority who belong to the third category and
consider religion as a means to improve the world. Today, we have bands of
fanatics for whom terrorism in the name of religion is a great thing to do!
As far as Family Life is concerned,
Radhakrishnan says that the changing economic situations, lack of proper moral
and sexual education and advances in science, have transformed marriage from a
holy sacrament to a mere trial contract. Divorces abound and children suffer.
Marriage is a burden for many.
Next, Dr. Radhakrishnan turns to the
Economy. Industrialization has resulted
in lot of wealth for a few and had made our lives easier. But it has also made
life very dull and boring. In the age of mass production and monotonous routine
jobs, we are reduced to machines; there is no scope for creativity and
happiness in work. Above all, our wants are increasing by the day and so is our
work. We have no leisure, no time to enjoy the pleasures of nature or home, no
time to spend with and for ourselves and our dear ones, no concentration, no
wisdom and no peace. He writes, “…the industrial age has made us worshippers
of wealth… Wealth is the passport to the kingdom of heaven. Success by any
means and at any price has become our ideal” (p. 20).
Politics is the next area of focus.
It is not the really capable men who become our rulers. Those who become our
rulers are ultimately slaves of the rich and the powerful. And economic
inequality leads to political inequality. Our democracy cannot succeed until
our people become really cultured and educated. But the situation is quite
contrary – “It has become more easy to
get into a college and more difficult to get educated. We are taught to read
but not trained to think” (p.22).
As far as International Relations
are concerned, Radhakrishnan is very direct. He says that no nation is genuine.
They are all selfish and wish to dominate the world. The worst massacres are
glorified in the name of nationalism. “The
nations plead for peace and prepare for war” (p. 25). And once war breaks
out, all civilization is lost and every nation becomes worse than a beast.
The third part of KALKI is titled
‘The Problem’. Here Radhakrishnan tries to identify the root cause of all the
issues facing mankind today. The actual problem is that we have failed to see
human beings as a union of body, mind and soul. Our civilization has reached
only the first level of body. We are all still focusing on and trying to
satisfy the animal instincts within ourselves. We have a long way to go, we
need to move towards focusing on the mind and the soul.
The fourth part of the book is
called ‘Reconstruction’. Here Radhakrishnan speaks of the solution to our
modern day crisis. Coming to Religion, he says that, removing religion from
human life will not solve the problem. We need to realize that science and
religion are not enemies. Like Dr . APJ Abdul Kalam, Radhakrishnan feels that
science can in fact make us more aware of the power of God or the cosmic energy
pervading the universe. It is also important to accept all the various ways in
which people have been seeking God over the ages. Religion teaches that
suffering and sacrifice are not a curse, they are a challenge, a means to get
more and truer joy out of life. It also says that, even the most evil person
has a core of goodness within him or her. Such an attitude will increase our
faith in spirituality and grant peace to the globe.
In Marriage, the final goal should
be spiritual bliss and satisfaction. All
other joys of marriage should be stepping stones towards this goal. Men and
women should have a mature approach, the same moral codes and devote more time
and space to each other in marriage. Marriage calls for responsibility and must
never be approached lightly.
In Economics, it must be realized
that wealth is not all. After the satisfaction of our genuine basic needs, we
must devote time to leisure, to enjoy our work and our lives.
In Politics, democracy to be
successful must have minimum governance. We need to focus on removing economic
disparity and on producing intelligent voters and honest leaders.
Finally, in International Relations,
Dr. Radhakrishnan calls for an end to narrow-minded nationalism and the feeling
that only my nation is the best. A genuine affection and regard for all of
humanity is essential. Under no circumstances should war or bloodshed be
supported. Looking at the world as one family is the only way to survival.
It is up to the youth of India to
re-discover the magic of Dr. Radhakrishnan’s words and apply it in their daily
lives. By 2020, the average age of India will be 29 and we will have the
largest youth population in the world. We will be playing a crucial part in
shaping the world’s future. Let us remember the words of Dr. Radhakrishnan who
had great faith in and great affection for the young people of our great nation.
-Dr. Rositta Joseph Valiyamattam
Asst. Professor, GITAM Institute of Management, GITAM University.
Wednesday, March 16, 2016
START-UPS_BY_GIM_ALUMNI_by_Mr.T.Venkateswarlu
What defines students is their ability to ideate and perceive
the outside world in a whole new dimension - filled with knowledge and passion.
Every student can change the world. Start-Ups
are increasing in India by the minute with wonderful ideas in all possible
sectors. Here’s sharing some of the innovative start-ups by alumni of GITAM
INSTITUTE OF MANAGEMENT –
1. FRENCHBOB
Frenchbob is a start-up initiated by our BBM 2010
batch alumnus Monish Yerramsetti after completing his post-graduation in
Australia. Frenchbob is a one stop website which caters to gifting Solutions.
Categories include Funk, Decor, Personalised Gifts, Experiences, Combos, Cakes,
Chocolates, Flowers, Soft toys etc.
He
anticipated that there is huge potential in this segment and few players who
cater to these needs. He is confident that he would be able to capture 30
percent market share across India in the near future.Website
: www.frenchbob.com
2. VIZAG
RETAIL
Vizag
Retail is Start-up that aims to cater to
grocery needs of Vizag’s households and it was initiated by our BBM 2013
batch alumnus J.K. Pratap Varma. Vizag
Retail is Vizag’s first online grocery delivery portal and it has been started to meet the growing
needs of Vizagites in the grocery online sales segment. Though there are many
big players in this area he is confident that he would be able to survive and
take his business forward and achieve the targeted goals.
3.
VIZAG HOUSING
Vizaghousing
is a Start-up initiated by Tangala Venkateswarlu of BBM 1993 batch. It focuses
on real estate online sales based in Visakhapatnam and caters to housing needs
of Visakhapatnam. Services rendered by this portal enable any individual to get
himself registered freely and post his requirements if he wants to buy, sell or
rent a property which is located in Visakhapatnam. It also has a space for PG
hostels and shopping lists related to housing like Shops selling Furniture,
Furnishings etc. Recently there was an article published about Vizaghousing in
Yourstory Media. The start-up is in the initial stage and has received
proposals from NRIs that they would be investing in it to the tune of Rs.50 to
Rs.60 lakhs as initial funding to take it forward.
-
Mr.
T. Venkateswarlu, Assistant Professor, Dept. of Marketing
MANAGING_STRESS_AT-EXAM-TIME_by_Dr.N.Deepa_Mohan
As the exams are approaching, most of us
experience anxiety regarding our exam performance. We wonder whether we will be
able to do well, fear failure and worry endlessly about the examination papers.
Many students are not able to sleep properly, eat more or eat very little, get
tired frequently , develop some digestive problems and get headaches frequently. These are the signs and symptoms of stress
which one experiences when one feels pressure of some kind.
However, unnecessary stress or worrying
does not help us do well in the examination. A certain amount of stress/anxiety
is required to motivate us to study and prepare well for the examination. This optimal level of stress is called Eustress which maximizes our
performance. At the same time, too much
stress or no stress worsens our performance as we are either too relaxed or too
worked up to prepare well and perform well. The relationship between stress and
performance can be explained in this inverted U curve
Some Simple Ways to Handle Exam Stress -
Learn to recognize
when you are feeling stressed and find simple ways to relax.
Do
not attempt to study continuously for hours
together. You may not be able to concentrate for so long.
Take
a ten minute break every forty five
minutes or one hour. Rejuvenate yourself by having a cold drink (not aerated drinks), get some
fresh air, or close your eyes for a little while to refocus.
If you are not able to
concentrate or follow by reading quietly, try reading loudly. This engages your
concentration and the brain gets multiple inputs so as to improve learning.
(This has been scientifically proved)
Eat
Nutritious Food.
Restrict the amount of caffeine in your diet.
Avoid
junk foods
Hydrate
yourself regularly
Drink enough water.
Smoking, drinking or taking drugs does not reduce stress, but only increases it.
Organize
yourself and organize your study materials so as
to get a clear perspective.
Talk
to a friend or family member or write your stress
away; it gives clarity.
Change
irrational thinking into rational thinking.
Have
a positive attitude.
Do
some sort of physical activity for a minimum of 20
minutes.
Deep
breathing, relaxation, meditation and yogic exercises help.
Get
enough sleep: At
least 5-6 hours. Lack of rest aggravates stress. It will also help you to
remember much better whatever you have learnt!
Never
skip breakfast on the day of examination, it lowers your glucose levels and you may not
be able to recall the answers during examination.
Finally, do not think that if you
did not do well in your exam, it is all over. You can prepare well the next
time and excel !!
Most
importantly:
If stress is putting you in an unmanageable state or interfering with your
studies and social/personal life, seek
professional help at your college counseling center.
-
Dr.
N. Deepa Mohan, Head, Department of Applied Pscyhology, GIM.
Sunday, January 31, 2016
THE_CONCEPT_OF_A_SMART_VILLAGE
"India lives in its
villages" - Mahatma Gandhi
S
|
Social, Skilled and Simple
|
Zero Tolerance for Caste and Creed
or better no caste & creed and no discrimination on Gender and Religion;
Everyone is Literate and skilled; Simple living and high thinking
|
M
|
Moral, Methodical and Modern
|
Moral values of Gandhiji, Swami
Vivekananda etc Methodical using Total Literacy and latest techniques; Modern
like cities
|
A
|
Aware, Adaptive and Adjusting
|
Highest level of awareness on
global social & economic issues; Adaptive and adjusting to fast changing
environments
|
R
|
Responsive and Ready
|
Responsive to collective wisdom,
cooperative movement & larger social issues; Ready to generate own
resources for self-sufficiency and self-reliance
|
T
|
Techno-Savvy and Transparent
|
Techno-savvy for IT and Mobile
usage; Transparent in harmonic relations and delivery of services
|
Source: www.smartvillages.org
Punsari
is a village having a population of 6000
people. It is situated 90km from Ahmedabad in Gujarat state. Punsari has been
called a "model village". Its headman , Himanshu Patel, was only 23
years old when he took up charge. The project to make Punsari a smart village
began in 2006, then, it was like any
other undeveloped Indian village. Having graduated from Mumbai , Mr. Patel is a technology and media savvy man. He
proudly states that his village offers "the amenities of a city but the
spirit of a village".
Every
home in the village has toilets, there are two primary schools, a primary health
centre, street lights and a drainage system. And that's not all. The entire
village is wifi enabled, has CCTV cameras installed at strategic points and a
public address system which covers the entire population with the help of about
140 waterproof speakers, which are used by the Sarpanch to inform the
people of new schemes and to make important announcements. The speakers are
also used to play bhajans, shlokas, and slogans of Mahatma
Gandhi. Mini-buses are used for transport purpose within the village. The
panchayat has started a bus facility called the Atal Express for women
which is used for the import of milk. 25 CCTVs are installed at prime junctions
of the village so that the litterbugs can be spotted and punished. It has a record
of "no case of school dropouts" and a growing list of state and
federal government officials who come from this village. Punsari has been
awarded the "best village in Gujarat" several times and it may very
well be among India's most developed villages. Mr Patel leads an 11-member
committee which runs the village affairs. Of these, five are women.
The
committee's headquarters look like a modern corporate office - on one side is a
conference hall where the council holds its meetings, on the other is a glass
screen on which one can see four windows of live pictures beamed from the CCTV
cameras installed on key locations in the village. Prime Minister Narendra Modi
has sent officials to Punsari to study its development model and prepare a
scheme for creating model villages all over the country. The village has also
been visited by "more than 300 officials" from all over India who
want "to learn how they can replicate our model in their states", Mr
Patel says.
There are five primary
schools in Punsari. All the five schools have CCTV cameras placed to enable
parents check their wards' performance without interrupting the lectures and
also to keep a watch on the teachers. This has not only helped in monitoring staff but also in
improving overall sanitation in the village, reducing violence and improving
discipline in the village.
Initially
clean drinking water was a problem. Now
the village has its own mineral water plant. The panchayat had installed a reverse
osmosis plant in 2010 to ensure the supply of clean drinking water to the
villagers. The water is supplied to all the households at nominal charges and
even Below Poverty Line (BPL) families get it free of cost. This mineral water
plant also outsources the water to other villages.
It is interesting to know how people were motivated to
pay taxes by giving them dustbins as a gift. This has also improved tax collection
level to 90 %. Every morning and evening a trolley collects waste from the
households.
In the last 6-7 years, there have been no cases of infant
mortality, maternal deaths and female suicides which were very common
earlier. There are 2 MBBS doctors permanently appointed at the Primary
Health Centers (PHC) centers. Number of women in Self Help Groups (SHGs) has
increased from 2 to 111 and women’s community has been strengthened. Many small
enterprises are set up by these SHGs.
Most
concepts of a SMART village are fulfilled by Punsari village.
You
can be the change
You
want to see in the world ..
-
Dr. M. Jyothsana,
Associate Professor, GITAM Institute of Management
FDP:Quite_the_Grill!
We
are glad to include an article by Dr. B. Nalini, Assistant Director, Centre for
Gandhian Studies, GITAM University, on her experiences at IIM Ahmedabad, which
was published in IIM-A Alumnus in October 2015.
DEALING_WITH_STRESS
Stress is a common problem that affects almost
all of us at some point in our lives. Stress is a fact
of life, wherever you are and whatever you are doing. Stress may sound simple,
but has a tremendous impact on the person concerned and people around him/her.
The psychological condition eventually leads to physical disorders. Stress is the feeling of being under too much mental or emotional
pressure. Pressure turns into stress
when you feel unable to cope. People have different ways of reacting
to stress, so a situation that feels stressful to one person may in
fact be motivating to another. Many of life's demands can cause stress,
especially work, education, relationships and financial problems,
and when you feel stressed, it can affect everything you do. Stress
can affect how you feel, how you think, how you behave and how your body
works.
Symptoms of stress:
Stress is not itself an illness but it can cause serious
illness if not tackled. It is important to recognize the symptoms of
stress early. This will help you figure out ways of coping and save
you from adopting unhealthy coping methods, such as drinking or
smoking. Spotting the early signs of stress will also help prevent it
worsening and potentially causing serious complications, such as high blood
pressure, anxiety and depression.
Let us list out the common symptoms (Psychological,
Behavioral and Physiological) that you see when a person is exposed to stress.
Symptoms of stress often build up gradually before you start noticing them.
When under stress, you may feel:
·
Low in self-esteem
·
Have a low mood
·
Anxious, aggressive,
apathetic
·
Bored, tired, lonely
& strained
·
Depressed, frustrated,
guilty
·
Irritable, paranoid
& restless
·
Lacking in confidence,
self pity
·
Tense, nervous,
worried, drained
You may find that you:
·
Have too many thoughts
racing in your head and you worry constantly
·
Imagine the worst
·
Go over and over things
·
Are Unable to
concentrate
·
Experience Loss of the
feeling of self pride
·
Have Difficulty in
making decisions, solving problems and experience forgetfulness
There
may be noticeable changes in your behavior and habits.
You may notice you are:
·
Having temper
outbursts
·
Drinking and smoking
more
·
Talking more or
faster/ becoming extremely silent
·
Changing your eating
habits
·
Feeling unsociable
·
Being forgetful or
clumsy
·
Being unreasonable
·
Struggling to concentrate
·
Work never finished,
rushing to catch up, do a “ little bit more”
Along with the psychological and behavioral aspects, stress
is accompanied by changes in the physiology of your body.
The physiological symptoms of stress might
be:
·
Headaches
·
Difficulty sleeping
·
Excessive sweating
·
Muscle tension and
pain
·
Stomach problems
·
Sweating and feeling
dizzy
·
Bowel or bladder
problems
·
Breathlessness
·
Dry mouth
·
Sexual problems
The difference
is in how you handle stress. While there is little
you can do to prevent stress, there are many things you can do to manage stress
more effectively, such as learning how to relax, taking regular exercise and
adopting good time management techniques. It’s important to find at
least one stress management technique that works for you and then use it
constantly. It helps you build new habits that promote increased calmness,
happiness and peace of mind.
-
Dr.
N. Deepa Mohan,
Head, Dept.
of Psychology, GITAM Institute of Management
Saturday, January 30, 2016
A_REVOLUTIONARY_INNOVATION_OF_THE_CENTURY-BIG DATA
We are going to witness a tremendous change in the operations and strategic planning of companies
in the next five years. This is not confined to any one sector. We will witness
this change from banking and retail to data mining sector. The reason for this
is unveiling of big data and data analysis.
Experts in this field profess that big
data and its analysis has the potential to bring out significant changes in business
approaches and models. According to them the sky is the limit to reap the
benefits out of big data analysis. Admittedly, the biggest revolutionary
innovation of this century is the big data and big data analysis. Due to
increasing on-line purchases, impact of social media and computerization,
there is a chance to get huge amount of data
relating to consumers’ purchasing patterns, preferences, opinions, attitudes
and as a result, consumers and corporates will get innumerable
benefits, if this data is adequately analyzed and pragmatically put to use.
Experts also state that big data and its
analysis has indeed become rather a pivotal axis for the new product or
services development and incorporation of innovative ways of business. Automobile
manufacturing companies have come forward and are doing experiments to
manufacture a driverless car, after study of the driving style of millions of
drivers. IISc (Indian Institute of Sciences), Bangalore has been working on a
project to manufacture a robot to harvest cotton from the agri- fields, by
utilizing the concept of the analysis of big data.
The meaning of data has changed; earlier
data were mere numbers and figures only, now the data has not only been an
admixture of numbers and figures but also photos and video forms that are
mushrooming. As much as ninety percent of the data now available across the
world had been produced in the last two years only. There is estimation that in
each of the next five years, the productivity of data would enhance 10 times.
Most of the start-ups have been coming into the area of data analysis. So far,
companies have been focusing on storing of data and managing it in a systematic
way. At present, companies use only 10
to 20 percent of the benefits of the data analysis,
however, in the next 4 to 5 years, it would go up to 70 to 80 percent. Such is the huge potential of big data.
Companies can formulate new business
models based on data analysis. Those companies that have regularly been
analyzing data can surely become successful in future. For instance, the
biggest taxi aggregator service provider in the world Uber has been utilizing
the data, analyzing it and even could recommending hotel rooms to the
customers. One of the senior officers of a Hyderabad based big data analyzing
company has stated that it has become the most important activity for the
bigger and rapidly growing companies in the world like ‘Apple’, and ‘Google’.
India has become a hub for ‘analytical software products’ with approximately
400 domestic companies. Ten percent of the Start Up companies
focus on big data analysis. Mr. Ravikumar, Vice
President, INNOMINDS opines that Indian Big Data
Analytics Industry could optimistically grow, due to the increased demand for
the “cloud based” forecasting expectation analysis.
The life cycle of technology is short.
Customers’ tastes have been changing drastically; the
way it has changed was not witnessed earlier. In this context,
it is very important for the administrators of a company to identify the changes
happening in the market from time to time to administer
the company successfully in the market. Accordingly, the companies are needed
to change their business models. Situations have been driving the companies to
take key decisions on cost control, reduction of risk and to increase income to
face the competitive world. For all these, big data analysis is very useful.
Statistics have been clearly stating that the utilization of big data analysis
has increased five-fold in the companies that have been showing top class
performance in their operations.
There is a chance of highest demand for
the big data analysis being felt in Banking, Insurance and Health Care Services
Industries, due to the increased regulations and simultaneous need for
transparency in their operations. Mr. Mahapatro, Chief Information Officer of
SBI has stated that big data analysis is adequately found useful to the banking
sector in various departments’ right from cost control to identifying the
customers, who may have a chance to indulge in any form of malpractices. He
also stated that bankers can use the big data analysis for their day to day
operations, advertising their products and estimating the profits so as to match
with the investments made. He has also pointed out that usually it is highly
difficult to study and analyze every customer’s ways and means of banking
transactions. However, it is possible only through a high configuration of
computer systems. He said that banks have been started with
data warehouses, communication management systems and, business
intelligence departments, for big data analysis
operations.
Big data and data analytics has come to
stay as way of corporate life and become a boon in this period of intense
competitive scenario that the corporate world faces.
-
Dr.
N. Rama Mohan Prakash,
Assistant Professor, GITAM Institute of Management
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