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Showing posts with label speaknd15. Show all posts
Showing posts with label speaknd15. Show all posts
Saturday, January 30, 2016
Foreign_Direct-Investment_in_India

Foreign_Direct-Investment_in_India

FDI means a major investment by a foreign corporation with a controlling ownership in a business enterprise in one country by that entity based in a foreign country. FDI is encouraged by IMF (International Monetary Fund) as part of their restructuring programs of emerging economies like India. Four largest emerging markets are BRIC countries (Brazil, Russia, India and China). Many economists believe that foreign direct investment is good for an economy, as it provides jobs and increases domestic capital whereas, critics opine that profits from FDI usually leave the country and go to that foreign company which establishes itself in the country.

Foreign investment through FDI was introduced in 1991 under Foreign Exchange Management Act (FEMA), driven by then finance minister Manmohan Singh. India imposes a cap on equity holding by foreign investors in various sectors. FDI in aviation and insurance sectors is limited to a maximum of 49% by FDI policies of Government of India (GOI). The FDI policies are formulated/amended by Department of Industrial Policy& Promotion (DIPP) under Ministry of Commerce & Industry, GOI.

The DIPP is responsible for formulation of the FDI policy and facilitation of FDI inflows into the country through FIPB Board (Foreign Investment Promotion Board). The department provides direct assistance in the resolution of problems faced by foreign investors in implementation of their projects through Foreign Investment Implementation Authority (FIIA), which interacts directly with the Ministry/State Government concerned. DIPP also disseminates information about the positive investment climate that exists in the Indian economy to promote investments. The Department encourages and facilitates foreign technology collaborations among Indian companies and bilateral Economic cooperation agreements in the region, through Foreign Technology Collaboration (FTC) agreement. FTC agreements are approved either through the automatic route under the delegated power exercised by the RBI or by the Government.

Apart from monitoring and facilitation of FDI policy, DIPP also formulates and implements Industrial Policy, Intellectual Property Rights, promotes Industrial development in backward areas, encourages foreign technology collaborations, monitors industrial growth and advises on industrial and technical matters to the GOI.

DIPP is responsible for Intellectual Property Rights relating to Patents, Designs, Trade Marks and Geographical Indication of Goods and oversees the initiative relating to their promotion and protection. It promotes awareness regarding protection of the Intellectual Property Rights inherent in industrial property in collaboration with the World Intellectual Property Organisation (WIPO) and also provides inputs on various issues relating to the Agreement on Trade Related Aspects of Intellectual Properties (TRIPS) related to World Trade Organisation (WTO) in these fields.

An Indian company may receive Foreign Direct Investment under the two routes:
i.                    Automatic Route - FDI without prior approval either of the Government or the Reserve Bank of India in all sectors specified in FDI Policy issued by the Government of India from time to time.
ii.                  Government Route - FDI through this route requires prior approval of the Government which are considered by the Foreign Investment Promotion Board (FIPB), Department of Economic Affairs, and Ministry of Finance.

FDI is prohibited in many important sectors.  Some of which are the following sectors:
i) Atomic Energy, ii) Agriculture iii) Chit Funds iv) Tobacco products and v) Realty Sector.

Starting from a baseline of less than $1 billion in 1990, as per GOI, India now is the third most important FDI destination (after China and USA) for transnational corporations during 2013–2014. As per the GOI data, the sectors that attracted higher inflows were services, telecommunication, construction activities and computer software and hardware.
As of 30th Sept 2015 Financial Times, which received press release from Ministry of Finance to Media, In the January-June period, India has surpassed US and China as the biggest Foreign Direct Investment (FDI) destination, garnering $31 billion investments compared with $28 billion attracted by China and $27 billion by the US. In the first half of 2014, India had received $12 billion worth FDIs, thus doubling the kitty already in first half of this year.
On 10th Nov, 2015 as per Reuters/Indian Express, GOI eased FDI norms in 15 sectors including Defence, Civil Aviation by raising FIPB (Foreign Investment Promotion Board) approval limit from Rs 3,000 to Rs 5,000 crores.  Mining, Broadcasting, Banking and Construction were also the part of these 15 sectors. FDI in Defence and Aviation through automatic route was up to 49% whereas for portfolio investors and foreign venture capital firms GOI cleared earlier restriction of 24% and increased to 49% with this announcement.
Full fungibility is introduced into banking sector which helps private sector banks to gain foreign investment up to 74% but with a condition that there will be no change in control and management of these banks. Private sector lenders such as Axis Banks, Kotak Bank, Yes Bank and Mahindra Bank will be the biggest beneficiaries as HDFC and ICICI Banks already have high foreign shareholding.
As per 14th Nov, 2015 Business Standard paper, new FDI rules in Construction companies’ paves way for Smart Cities, as Centre allotted Rs 500 crores per city under Smart City Scheme which give impetus to 100 smart cities project. At a press conference, Finance Minister Arun Jaitley on 11th Nov, 2015 said, “FDI is an additionality of resources and it is required if the cycle of economic activity has to take off. In the last few months, growth is being driven by public expenditure, some private investment and increased FDI. While the decision to liberalise FDI norms is for 15 sectors, the investment points impacted by these decisions is 32.” He also said that outdated conditionalities in Construction Sector are done away with, by liberalising on Capital, area and lock-in period.
Another major booster for companies such as IKEA, a single-brand retail company with 100 per cent FDI of Rs 10,500 crores, has come in the form of dilution in sourcing norms. Earlier, there was no consolidated figure for foreign money investment in single brand retail. The United Progressive Alliance government in 2012 raised FDI limit from 51% to 100%. India Inc in this context felt that more online freedom would mean some more FDI to flow into retail sectors.

FDI limits have been hiked in teleports (up linking hubs), DTH (direct-to-home) and cable networks to 100 per cent with government approval required beyond 49 per cent. Further, news and current affairs TV channels and FM radio companies can now bring in up to 49 per cent FDI under the government route compared with 26 per cent earlier. For non-news and down-linking of TV channels, 100 per cent FDI has been permitted under the automatic route.


As per 14th Nov, 2015 Business Standard, Fitch ratings said, that as India is easing out on FDI norms to support investment and growth leading to liberalisation in 15 sectors would thus give boosting to structural macroeconomic factors like GDP significantly. It said, “We forecast India’s real GDP growth to come in at 7.5% this year and accelerate to 8% in 2016 and 2017”. 


MS. MADHAVI ESWARA, RESEARCH SCHOLAR (PhD)
EXPERIENCES_OF_GEM-2015

EXPERIENCES_OF_GEM-2015

       
   I would like to share my experiences in GEM-2015. We were grouped in teams of various departments like Finance, HR, Operations, Marketing, etc.

           I am proud to say that I was a part of the finance department. I was the CFO for GEM-2015. I wouldn’t say it was an one man army, undoubtedly it was a team effort. I learnt to coordinate with everyone and work as a team. Well, it was not an easy task to hold many people and work with proper coordination.

           I was tensed whether I would be able to make proper use of the authority given. I was afraid that I should not break the trust which the management had in me. I was fortunate to have a real time experience. The GEM was organized and implemented in the same manner as an MNC structure.

           I learnt that “everything is good during board room decisions but when it comes to reality it needs a logical end”. I read in many books about leadership and management skills. But, GITAM Institute of Management provided me a platform to put those theoretical studies into practicality. I learnt that it is difficult to do so. But not impossible.

            We were given innovative strategies and we covered the corporate world at large. We covered nearly 100 plus companies. I had personal interactions with the corporate world and keen  observations.  In this way I actually discovered my true interest and my abilities. I have learnt many things. It was a great event to cherish, a great experience to learn, gave many memories to remember and strategies to carry forward. Well, it was great experience being a part of GEM!

-          Mr. SAMPATHI RAO RAKESH, (Chief Financial Officer) MBA FINAL YEAR
TOP_10_INTERESTING_THINGS ABOUT GITAM Excellence Meet (GEM)

TOP_10_INTERESTING_THINGS ABOUT GITAM Excellence Meet (GEM)

1.      THE NAME ITSELF
Coming as a tradition from the past many years, GITAM Excellence Meet has proved its name a big head turner in the city of Vizag and is on a verge to cross the boundaries. Started as the Management Excellence Meet (MEM) it has witnessed many years of intense work, went through a change that is brought in by different batches of the students and is currently one of Vizag’s biggest shows. So, it is all like, GEM here, GEM there, come December, GEM is everywhere.



2.      THEMES
It is also one of the core principles that GEM is based upon a theme, a theme which reflects the current happenings of the society. These themes are collected from the student pool, scrutinized and then selected based upon the intent it has in it. The last year’s theme was “Nurture Nature” which was the immediate result of the disastrous and the monstrous Hudhud cyclone. The present theme, syncopating the pace of the development of the smart cities and their attributes, evolved as “Smarter than smart”.

3.      EVENTS
The events have proven to be the brownie point of the fest, for their ability to involve a student who comes from any background. Should he be from Architecture, Technology, Law, Literature, Sciences or any field as such, he will find an event in which he can race against a pride of contestants. It is a viewer’s delight when their childhood’s best gaming scene is being lived by the professional pro gamers from different parts of the country, with their teams, in the gaming arena conducted during the fest. A live simulation of the Parliament, with opposition and ruling parties and checking the ability of the participants to counter the counters of the competitors, it’s a real fun to witness it. If we keep mentioning, the list keeps growing.

4.      STUDENTS
GITAM Institute of Management is a house producing students from different departments like MBA, MHRM, BBA + CIMA, BCOM +ACCA, BBA Analytics and such different courses. These are just the in house students, who take part in the activities of the organization. The main deal is to watch people who flood in from the outside. An estimated Twenty thousand footfall is seen every year, and is growing.

5.       FUNCTIONS
The students of GIM, abiding with the principles of management, form themselves into different teams representing different core functions like the Marketing, Finance, Human Resources and the Operations. A clear cut objective sheet is prepared and the management action starts. It’s all seen within the college. It’s all camouflaged, no one can know what’s happening internally, but everyone will know what is happening. These functions help division of labor hence the division of work and the result is phenomenal. Ever growing efforts, ever growing results.

6.      CELEBRITIES
Glitter and glamour is added towards the end, which is one of the best parts of GEM, and there is the involvement of Celebrities from the Telugu Film Industry. To catch the live nerve of the students, to entertain them, to get them enthralled, GEM has it all from Veteran actors to trending actors to comedians to singers to the people who represent the small screen; many were part of GEM’s activities.

7.      GPL
Acronym for GEM Premier League, this is a one of a kind cricket tournament, inter collegiate, getting bigger and better, every year. Close to Forty teams participated in the event previous one and this time, it is expected to grow. The sport is such a great to watch while some of the best players representing different playing fields of India are present.

8.      MANAGEMENT
What is a management fest, without management being imparted in the doing? Be it the division of work, creation of a simulation ground with proper organizational structure. A CEO, Department heads under him, associates working under them and all of them communicating in a matrix, finally communicating to the administration authorities of the college. So, it is a show run and done by the students. They get guidance from the expert faculty they have. An office, with a secretary, official bill board, everything’s in the house. Everyone who participates in it will get hands on experience of what they learn in the classrooms.

9.      CULTURAL NIGHT
Undoubtedly, the enigma is all saved for this part. This time will make a viewer witness some of the best dancers, singing, skits, music and other such talents. Music from the age old Carnatic to the present day Electronic hype of Dubstep, one can experience it here. The show gets better every year with a hint of innovation added to it. The lasers seeping into the air, ground shaking bass, and an open auditorium filled with some two thousand spectators, what’s amazing than that.

10.  MEMORIES
If asked, anyone, even a student who is from the batches of 90s, he would definitely take the collected memories of MEM/ GEM into action and he would definitely go lala about them. The impounding effect the event has on the student is phenomenal and tremendous, say the students of GIM .

-          MR DUVVURI AVINASH, MBA FINAL YEAR
 THE_E-COMMERCE_BUBBLE

THE_E-COMMERCE_BUBBLE

Economics defines bubble as a circle of rapid expansion with a sudden contraction. E-commerce has been evolving tremendously in India with the help of the smart phone revolution. The e-commerce sector has swallowed funding of about $5 billion in 2014. This lump sum money has come from large investors such as Softbank. The e-commerce sector has gone up so big that one of the e-commerce giants Flipkart is valued at $11 billion whereas traditional players such as Pantaloons could not even reach the billion dollar mark. What happens to this ever increasing e-commerce bubble? Does it burst or contract bringing all e-commerce to a total shutdown?

A report says that e-commerce companies have suffered a loss of $156 billion in 2015 due to their cash burn strategy. But I am not so convinced with this bubble theory. There are around 150 million active internet users in India, where 2/3rd of them come under the category of energetic youth (25-35), who have the capacity to bring a brand to a high position. I agree that Internet penetration is very dismal in India, but it has been compensated by cheap internet enabled Smartphones to a very great extent.

Though connectivity is important, the real growth would be the increase in purchasing power of an Indian. The survey shows that the per capita net national income has increased by 9% in the year 2014-15. With the increase of double income households in India, people find very less time to spend with their family. So, E-commerce is coming very handy for this category of people. Also, the high traffic and pollution have become a boon to the e-commerce sector.

Since the e-commerce industry is still coming into existence and showing vital signs for future potential, they should create a base of loyal customers by giving lucrative offers and discounts. As always, price has been crucial for an Indian customer. The E-Commerce industry can be complementary to many offerings like education, health, hospitality and what not. This advantage for an E-tailer over a brick-and-mortar player allows him to offer significant discounts by leveraging the higher margins which is a win-win proposition. In addition to E-shopping, customers are also shopping online for occasions like marriages and parties; it is due to huge offerings of items and aggressive campaigns. Creative concepts such as ‘Big Billion Day’ are the icing on the cake.

For the efficient running of the E-Commerce industry, three things are crucial – handling an inventory of both short and long tail items by the companies in the fray, providing a delightful and secure online surfing and shopping experience to the customers, and ensuring a strong logistical delivery channel. Companies are committed to work upon first two criteria and they are doing great, but the third one is the criterion where India with its present infrastructural red-tapes needs more.

The advent of new government has given rise to a new hope. If an industry stalwart like Mr.Ratan Tata is lending his trust to new E-Ventures and the Giants of E-Commerce like Amazon & Alibaba are investing fortunes in India, then it indicates that E-Commerce is going to stay.

Like every sector, not every entrant getting funding will be viable in the long run. Some consolidation will take place, especially if money is guzzled out for long. India is yet to get its own Amazon or Alibaba, and for the investors playing prudently, the picture is rosy ahead. The ‘bubble’ may burst for others.

MR. K. KRANTHI KUMAR, MBA I YEAR
SPECIAL-FEATURE:SURVEY-BASED-STUDENT_RESEARCH

SPECIAL-FEATURE:SURVEY-BASED-STUDENT_RESEARCH

CONSUMER PREFERENCES WITH REFERENCE TO 
BRANDED FAST FOODS AND SOFT DRINKS

“Mummy, bhook lagi hain”… “Bas do minute” ... Later.. lip smacking, piping hot Maggi noodles is served to be savoured by the hungry children.
Even though the above scene is a TV commercial, the same holds true in reality in most of the homes. Maggi noodles was seen as one of the breakfast and / or snack items on account of its effortless preparation. Not only Maggi noodles, similar instant food, ready to eat, fast foods have become a part of one’s busy life. Hence the ban on Maggi noodles, few months back, caused quite a mayhem in our country. It was hard to believe that the favourite snack of most Indians was not safe. However, after a gap and some more tests, Maggi is back. But now that it has returned the response is mixed.
To understand how dependent we are on these fast food items, we have to expand our canvas and shed some light on branded fast foods and soft drinks. For this we conducted a survey reaching out to people to find out their mindset about branded fast foods and soft drinks. We took a sample size of 80 respondents in the age group of 18-60 to get a broader perspective. The questionnaire consists of questions related to different perspectives of branded fast foods and drinks. The questions were categorised as follows:
a)      Consumption pattern
b)      Influence of promotions
c)      Safety standards
d)     Opinion on Maggi
Responses in different categories are as follows:
a)      Consumption pattern

Keeping in mind the monthly income of people we tried to decode the consumption pattern of people. Chart 1 shows the response.

Chart 1: Monthly Income

Majority of the families have monthly income of more than 30000. It is safe to say that the purchasing power of the families is high.

Chart 2 and chart 3 shows the consumption pattern of fast foods and drinks respectively




Chart 3: Consumption pattern of soft drinks
From the above charts, it can be seen that in case of fast foods, people consume them thrice / twice or at least once in a month where as soft drinks are consumed twice/ thrice a week.

a)      Influence of promotions

To understand how promotional schemes and advertisements influence the buying of the product, few questions were asked.

Chart 4 shows whether people look for discount schemes while purchasing such products.


Chart 4: Discount schemes

From the figure, it is observed that majority of the respondents are interested in discount schemes. Further probing reveals that the 57.5% respondents who said yes to the discounting schemes prefer price off followed by coupons and extra quantity as their preference.
When asked whether they would switch the brand, if they get promotional schemes in another brand, nearly the same percentage said no thus showing brand loyalty. (Chart 5)



Chart 5: Switching brand

The reasons for switching and not switching are surprisingly same- cost, quality and satisfaction. Here we can observe a sense of brand loyalty amongst customers.

We also asked how they came to know of these brands, it is observed that TV / radio (35.90%), is the major medium of brand awareness followed by friends and relatives (29.20%). The results are shown in chart 6.



Chart 6: Brand Awareness

Often it is believed that advertisements have questionable influence on people. Advertisers say that advertisements are there to only to give people information about the product. It is in customer’s hand whether to buy the product or not. Chart 7 proves that statement right because approx. 33% of people agree that advertisements provide exposure.


 

Chart 7: Influence of advertisement

Most of the respondents said that they themselves prefer their brands and does not get influenced by others. (Chart 8)
Chart 8: Influence the preference of brands
However, when specifically asked about advertisements, majority of the respondents said that advertisements do play a major role towards brand preference (Chart 9).

Chart 9: Role of advertisements

Next question was to know the major factor one looks for while purchasing under the influence of advertisement.


Chart 10: Prime factor in advertisement
As against popular belief, brand ambassadors have very little influence on people to choose a particular brand. Still both manufacturers and customers believe in delivering and consuming good quality products.

b)     Safety Standards

Few questions were asked to know respondent’s view on safety standards being followed. The results are shown in chart 11 and chart 12.


Chart 11: Safety standards in India
Approx. 68.5% of people think that safety standards are not maintained in India.  When asked about developed countries, the results were almost opposite where 68% believe that the standards are maintained and 32% believe that they are not. Coming to the awareness among people with regard to health hazards caused by the consumption of ready to eat foods, 86% of people are aware and 14% of people are not. Though the percentage is less for people who are not aware of health hazards, we should not be content with it. We have to put in our efforts and reduce this percentage. When asked if they would still be ready to buy ready to eat foods and soft drinks despite warnings about health hazards, the results are alarming (Chart 12).


Chart 12: Would you still buy


We even asked them to list out the items that they consider safest and most dangerous-
Products that topped the safest list are- Soups, Ready to eat oats, Sandwiches, Biscuits, cornflakes and Sausages.
Products that topped the most dangerous list are- Chips, Noodles, Pizza, soft drinks and deep fried branded food.
We also observed that Maggi is present in both the lists. We know that In May 2015 Maggi was banned in UP and the other states followed suit in the following months but  Nestle saw the light of the day when In August 2015, the Bombay High Court overturned the ruling, calling it "arbitrary" and ordered fresh tests. Soon Maggi was back in the market.

c)      Opinion on Maggi

Now let us see what people’s perspective is on maggi is. The following charts (13 – 16) will tell you what they had to say

Chart 13: Consumption of Maggi


Chart 14: Maggi is healthy



Chart 15: Maintenance of brand image


Chart 16: Association of Maggi

The response is seen as mixed. While the diehard fans of Maggi are rejoicing over the return of Maggi, there are people who have a different opinion. It is believed that the taste of the new Maggi is different, there is a price increase and also the packaging is not up to the mark.

How far Maggi will survive and whether it can achieve the same value, recognition and market of the past, only time will tell. However, as long as man is busy with work and has less time, fast foods and soft drinks are here to stay.  

Ms. Simran Soni 

 
Ms. Akansha Udandravu  
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