GUEST LECTURE ON BUSINESS STRATEGY
A
guest lecture on “Business Strategy” was organized in GITAM Institute of
Management on 2nd November, 2015. Mr. Sameer Kaiwar, CEO, Pearl
Bottling Company was the chief speaker. Mr. Leben Johnson, Programme
Co-ordinator, MBA, delivered the opening remarks.
Mr.
Sameer Kaiwar defined strategy as a function of one’s own internal strengths
and explained that growth, profit and market share are the roots of business
strategy and goals are important to achieve these roots. He stressed that an
individual as a manager should have a successful strategy and it is very
important to be flexible. He highlighted that development, growth, maturity and
decline are involved in project lifecycle.
He classified business strategy into fixed strategy and unfixed
strategy. He opined that brands are a most powerful equipment to drive the
company. He also spoke about strategies used in automobile industries and
mobile industries and made the session interactive encouraging active
participation from students.
This
seminar was organized by Colloquium club of GITAM Institute of Management.
Large number of MBA students of GITAM Institute of Management participated in
this seminar.